CarMax is scoring glowing reviews after its latest viral ad starring WNBA royalty — but the popularity boost is more than just good luck. CarMax CMO Sarah Lane chatted with The GIST this week to discuss how the brand’s dedicated women’s sports strategy over the past five years has paid off.

You don’t have to wait ’til March to see some top teams battle it out — men’s and women’s basketball is bringing the madness, even in November. Here are four games that fall in the “must-see TV” category this weekend.

Notre Dame women’s basketball star and preseason All-American Hannah Hidalgo made waves last season thanks to her lockdown defense and 22.6 points per game on average.

The first College Football Playoff rankings (CFP) dropped yesterday, offering an initial look at which teams the Selection Committee thinks should make the expanded 12-team bracket (up from four in years prior).

The Women’s Tennis Association (WTA) Finals (the last tournament of the WTA Tour) is underway, with two standout players already clinching their spot in the semis and a stacked doubleheader set for this morning. Now that’s a serve.

The WTA Finals are well underway in Riyadh as Saudi Arabia serves as a first-time host. The tournament competition is heating up, but so is the controversy around holding it in the country, leaving questions about whether the move was truly worth it for the WTA and its partners.

If Monday’s opening day slate of women’s college basketball games is any indication, we’re due for an absolutely wild season ahead.

Yesterday’s Brazilian Grand Prix (GP) brought the drama as multiple weather delays, red flags, and investigations characterized a race weekend that also saw a career-best drive from World Drivers’ Championship (WDC) leader Red Bull’s Max Verstappen. When it rains, it pours.

From near-upsets to actual upsets and bounce-back to bounce-forward wins, college football had a little bit of everything this weekend. Here’s what you need to know about Saturday’s games before the College Football Playoff rankings drop tomorrow, offering an inside look at the selection committee’s current thoughts on who should make the national championship bracket.

Women’s footy has finally caught its big break across the pond. Last week, the WSL — the top flight of UK women’s soccer — inked a five-year rights extension with Sky Sports and the BBC worth $84.5M. The deal follows months of speculation and has already been dubbed the “most significant” TV contract for women’s soccer in the UK and Ireland.

So nice we had to say it thrice: College basketball is so back. And the season is starting off hot thanks to some opening-week top-25 matchups.

From the trickiest of plays to tonight’s 8:15 p.m. ET Monday Night Football showdown between the undefeated Kansas City Chiefs and the high-flying Tampa Bay Buccaneers, the Week 9 NFL slate has been a true treat. But with tomorrow’s 4 p.m. ET trade deadline looming and injuries continuing to mount across the league, the on-field action’s taking a backseat on this Monday morning.