Everyone loves Team USA’s women’s gymnastics squad — just ask the 12.7M who watched them win gold last week. And to capitalize on this Olympic hype, prominent Simone Biles sponsor Athleta is putting on a sophomore edition of its U.S. gymnastics tour.

Accounting firm PricewaterhouseCoopers (PwC) released its annual Global Sports Survey last Friday. The report surveyed 411 sports leaders from across 46 countries to distill a global perspective on the industry today, while also sharing short-term predictions.

Algerian boxer Imane Khelif will fight for a gold medal on Friday after winning yesterday’s 66kg semifinal, a moment of should-be celebration that’s been marred by unwarranted controversy due to a swarm of misinformation surrounding her gender.

The 5x5 women’s basketball knockout stage is underway as you read this: The quarter-finals tipped off at 5 a.m. ET and will culminate with seven-time defending gold medalists Team USA vs. Nigeria at 3:30 p.m. ET. Here’s a look at the hoopin’ by the numbers.

Twenty-two games and 12 days later, four teams remain in medal contention in Paris, with two epic semis on deck today: No. 5 USWNT vs. No. 4 Germany followed by No. 1 Spain vs. No. 9 Brazil.

The 2024 Paris Olympics have been a return to form for athletes and media companies alike. On Saturday, International Olympic Committee president Thomas Bach divulged a few key numbers that prove the Games are so back after a post-pandemic slump.

It came down to the final races of the Games, but Team USA re-asserted its dominance in the pool, finishing with 28 medals (including eight golds) to remain the most decorated swim program at the Olympics — a standard they’ve held since 1992. Crikey!

The Olympics are well underway, but there’s still key emerging data around the Games that can inform future marketing strategies. Sponsorship insight platform SponsorPulse analyzed demographic data from four different countries — the U.S., Canada, U.K., and France — and offered insights on the audience tuning in to Paris 2024.

Flavor Flav’s support of the U.S. women’s water polo team has been the feel-good story of Paris 2024. The iconic rapper’s long-term financial investment in the team and in women’s Olympic sports in general shows the power individual celebs have to drive media coverage and sponsorships to help level the playing field.

Don’t let the drone use denials distract you — tomorrow is all about the on-field footy action, with an epic day of quarter-final clashes ahead.

The one and only Simone Biles landed back on top of the Olympic all-around podium yesterday, winning her sixth gold medal following a tight competition against Brazil’s Rebeca Andrade (silver) and her Team USA compatriot, Sunisa Lee (bronze). With countless stars in attendance and numerous records broken, let’s look at the flippin’ epic final by the numbers before the individual events begin tomorrow.

The NWSL’s Angel City FC (ACFC) further leaned into its namesake by launching a new philanthropic branch called the Angel City Impact Fund on Monday. It’s the latest way the club is making good on its intention to give back to the LA community, a plan that has engendered love — and a fiercely loyal fandom.