Yesterday, NYC–based investment firm Blue Owl Capital built on its unique US Open advertising strategy with a marquee tennis sponsorship spanning all four Grand Slams. The company will focus on partnering with lower-ranked challengers to optimize its bets for outsized ROI, while also leveling the endorsement playing field court.

With a 28–14 win over No. 5 Texas in Friday’s Cotton Bowl, No. 8 Ohio State punched their ticket to the College Football Playoff (CFP) championship game, where they’ll face No. 7 Notre Dame. But questions about the college football landscape still linger ahead of January 20th’s title game.

The opening weekend of postseason football is nearly done and dusted with five of the league’s six Wild Card games in the books. Move over, Lightning McQueen, the NFL brought the focus and speed to this year’s playoffs.

The Australian Open — tennis’ first Grand Slam of the year — began in Melbourne last night, so today, we’re serving up all you need to know as the tourney continues this morning. Start practicing your Aussie slang and accent, and walkabout through this year’s preview.

Call the amateurs and cut ’em from the team because the NFL playoffs kick off later today with 14 squads — seven from the American Football Conference (AFC) and seven from the National Football Conference (NFC) — vying for the Vince Lombardi Trophy.

The women’s and men’s basketball schedules are in full conference play mode, delivering must-see matchups night after night. Why let March have all the fun? There’s plenty to go mad about right now.

Yesterday, the WNBA’s Toronto Tempo announced Sephora Canada as the team’s first founding partner and official beauty partner. It’s a major step forward for sports newcomer Sephora — which recently signed a multiyear U.S. partnership with Unrivaled — as it quickly covers ground in women’s basketball, where the next generation of beauty shoppers is sitting courtside.

And just like that, one half of January 20th’s college football National Championship is set after No. 7 Notre Dame clinched their spot with last night’s 27–24 Orange Bowl win over No. 6 Penn State.

On Monday, tennis star Coco Gauff joined a long list of athlete investors backing 3v3 basketball league Unrivaled, which has secured $35M in total funding. Gauff’s investment highlights how WTA athletes have proven to be adept investors across the board.

Before the fun begins, here’s everything you need to know about both leagues, their differences, and the massive growth in the game of volleyball. Bump, set, slay, indeed

It’s only January, but the women’s basketball space is already buzzing with madness usually reserved for March.

And then there were four. The College Football Playoff (CFP) semis are officially here, with the Orange Bowl, featuring No. 6 Penn State and No. 7 Notre Dame, kicking off tomorrow at 7:30 p.m. ET and the Cotton Bowl set for Friday.