Another group has entered the WNBA expansion chat. Yesterday, the NHL’s Nashville Predators’ chairman and former Tennessee state governor Bill Haslam and wife Crissy announced a bid to bring the W’s 16th team to Nashville, Tennessee.

A new Nielsen report illustrates how Black Americans are “power TV viewers” who consume video content at a higher rate than the general population and are loyal women’s sports fans. In fact, they have been a critical demographic in driving the growth of women’s basketball over time and have favored committed advertisers in the space.

Somebody call Bon Jovi because we’re officially halfway through the women’s hoops season. Let’s give it a shot and check in on the latest key matchups.

With less than two months to go until March Madness, the men’s hoops picture is starting to take shape. Some storylines were expected (hi, projected No. 1 NBA draft pick Cooper Flagg), while others have come as a surprise (Sorry, UConn fans).

Over halfway through the season, the ACC and the SEC boast the most top 25 women’s hoops teams out of any conference, while the Big Ten is home to the No. 1 squad. Which conference reigns supreme?

This week, Deloitte shared findings from the Athena Pledge, a research collaboration driven by key sponsors to evaluate the marketing potential in women’s sports. According to the data, sponsorships grew 22% YoY across women’s professional leagues, teams, and athletes in 2024.

Happy LPGA season-start eve to all who celebrate. The fairways are trimmed and the greens are rolled, but there’s still plenty of polishing to do before the star-studded Hilton Grand Vacations (HGV) Tournament of Champions — the first tourney of the season — tees off from Florida tomorrow. Fore!

The WNBA continues to wreak havoc with not one but two blockbuster deals yesterday. Though the moves aren’t officially official until February 1st, here’s the latest from the hardwood.

A new report from Front Office Sports revealed that PWHL attendance has risen about 30% thus far compared to last year’s average, but the gains aren’t being felt everywhere. While neutral site and Canadian games have drawn higher-than-average crowds, U.S. attendance remains flat YoY, which could have ramifications on the PWHL’s expansion plans south of the border.

Tennis’ first Grand Slam champions of the year have been crowned, with a new winner in the women’s game and a repeat trophy hoister on the men’s side. Take a bow.

Who needs to wait until March with chaos aplenty in women’s basketball. Let’s catch up on the weekend before another week of on-court action.

It was a weekend full of upsets in men’s college hoops, with five unranked squads earning wins over top-25 teams.