After a wild college hoops season, the 2022–23 NCAA Tournament, aka March Madness or “The Big Dance,” is finally here.

On Wednesday, the brand inked a multimillion dollar deal to become the NCAA’s official sporting goods retailer and is tipping off its partnership with a major presence during March Madness.

On Tuesday, a Nashville Metro council member proposed allocating $60M in public funds to facilities for pro women’s sports teams to entice prospective owners to the Tennessee city.

This weekend’s conference tournaments, which all wrap up by Sunday afternoon, are the final opportunity for teams to make their case to the NCAA committee before Selection Sunday.

Mere hours before CanWNT players were set to testify before the Canadian government, Canada Soccer released details of their proposed collective bargaining agreement (CBA) yesterday, shockingly making private negotiations public with no warning.

On your marks, get set…it’s time to race to Albuquerque, NM, for the indoor national championships, which kick off with the men’s heptathlon at 10 a.m. ET today and run through tomorrow’s finale, the men’s 4x400 relay.

Canadian brands are getting in the women’s sports action. Canadian Tire directed millions of sponsorship dollars towards professional women’s sports on Monday, while GE Appliances Canada supported CanWNT in its ongoing labor dispute with Canada Soccer.

The drawn out “will they or won’t they” saga between the Baltimore Ravens and star quarterback (QB) Lamar Jackson continued when the team placed a non-exclusive franchise tag on Jackson yesterday. But the move doesn’t mean the drama ends there…

Hope you’re hungry because the first-ever “NBA Courtside Restaurant” is opening this spring in downtown Toronto.

It’s a rich woman’s world for the WTA. Yesterday, it announced a long-awaited strategic partnership with CVC Capital Partners, who will invest $150M for a 20% stake in WTA Ventures, the organization’s new commercial strategy arm.

On the field, in the broadcast booth, at the bargaining table — here’s to the women who are changing the game.

The puck drops on the first round of the national tournament tomorrow, and we’re dropping all the details today so you can glide through the road to the trophy. Yo VIP, let’s kick it.