This week, Gotham FC is rolling out a first-of-its-kind partnership with longtime sponsor Dove and girls empowerment brand Rebel Girls (RG), which also signed existing partnerships with LOVB and AUSL after launching its dedicated sports vertical this year.

With the US Open just over two weeks away, tennis’ hard court season is in full swing. There are high-stakes tune-up tourneys everywhere you look as players prepare to compete for a whole lot of cash in Queens, NY.

According to reports, the Pro Volleyball Federation (PVF) is merging with Major League Volleyball (MLV), a separate professional women’s volleyball league that planned to launch in 2026. Through the merger, the combined leagues will rebrand as MLV, but will consider its forthcoming season as PVF’s third consecutive season.

Minnesota Lynx superstar Napheesa Collier will sadly be sidelined for the foreseeable future after leaving Saturday’s game early with a sprained ankle. That’s one question answered — but it’s far from the only WNBA query with tomorrow’s 3 p.m. ET trade deadline looming.

One of the WNBA’s most controversial rivalries has thankfully reached its denouement — but the spiciest on-court drama is still to come with the league’s inaugural Rivals Week tipping off tonight.

SoCal jewelry brand Gorjana launched Gorjana Sports Club today, a unique platform spotlighting prominent pro and collegiate women athletes who have curated edits for the brand. As fashion and beauty retailers engage with women’s sports, Gorjana’s platform recognizes the power women’s sports stars have as cultural influencers.

Last week, ForSoccer highlighted data from a recent YouGov dataset on the marketing potential of soccer fans that play video games. The insights illustrate how these avid fans are savvy and uniquely receptive to brands active in the space — something to consider as new titles like Rematch gain popularity.

If you only tune into international swimming during the Olympics, we understand — but with some megawatt stars making a splash, the World Aquatics Championship (aka the sport’s biggest annual competition) is worth your attention. Let’s dive in for a sneak peek at some serious contenders for the 2028 LA Games.

The AIG Women’s Open grand finale drew a record-setting crowd in Wales, and while the U.K.’s very own Charley Hull made a run for the title, it was Japan’s Miyū Yamashita who took home the last major of the women’s golf season yesterday.

Last year, Relo Metrics spoke with The GIST about its first year of tracking sponsor media value (SMV) in the WNBA. On Wednesday, we checked in with company CEO Jay Prasad on how the 2025 season so far compares with an explosive 2024 season that generated $136M in SMV for league sponsors.

Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday, so we spoke with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars.