Saudi Arabia’s Public Investment Fund (PIF) is stepping up its golf investment on the women’s side. The PIF was announced yesterday as the new title partner of the Saudi Ladies International event, which will feature a $5M prize pool — one of the largest in women’s pro golf outside of the LPGA’s five majors and a few other LPGA Tour events.

The guideline means schools won't be required to pay a dime of NIL money to women athletes in the wake of the House v. NCAA settlement

Several top-25 women’s hoops teams suffered upsets last night, while others squeaked by with last-minute saves. In other words, it was women’s hoops at its finest.

The NCAA softball landscape has long been dominated by the same teams, with Oklahoma winning the last four titles and just 13 different squads claiming trophies since 1982. But if Week 1 is any indication, we just might be seeing an increase in parity. Here’s who’s knocking it out of the park with the first few games done and dusted.

Did somebody say rivalry? One of the season’s most anticipated matchups goes down tomorrow at 10 p.m. ET as No. 1 UCLA takes on crosstown rival No. 6 USC on Peacock.

In the wake of Super Bowl Sunday, the symbiotic relationship between sports and music has become more evident than ever as it continues to create opportunities to reach new fans. Here are a few examples of how brands have utilized the connection between these two industries.

It’s not easy breaking barriers, but that hasn’t stopped these three phenomenal Black businesswomen from shaking up the white male-dominated sports space.

The regular season is winding down, which means the excitement is ramping up. Yesterday’s slate of men’s college basketball games did not disappoint, with bounce-back wins, upsets, and all-around performances from stars and role players alike.

It’s been nearly a decade, but the world’s best men’s hockey players are finally taking center ice in international competition, ready to represent their respective home countries at the NHL’s highly anticipated 4 Nations Face-Off.

Unrivaled is leaning into its name with its inaugural 1v1 tournament, an uncommon format in pro basketball leagues like the WNBA and NBA. Although the idea of an in-season tournament and a casual 1v1 knockout tourney isn’t new, capitalizing on both concepts in a professional league is.

Last week, UK research group Women’s Sports Trust published a report illustrating how 2024 interest in women’s sports UK audiences has grown for both domestic and international properties. In an increasingly intertwined sports landscape — especially in women’s soccer — these insights are meaningful for marketers at home and abroad.

You get an upset, you get an upset, everybody gets an upset! It was that kind of weekend in men’s basketball, where the underdogs took control on Saturday. With March Madness rapidly approaching, resume-boosting wins are all the more important.