Yesterday, OneTeam Partners — an agency that represents several pro athlete unions — announced a transformative partnership with 3v3 women’s basketball league Unrivaled and the WNBPA. Through the agreement, Unrivaled now owns group licensing rights for WNBPA athletes, meaning that the league (and its players) can finally capitalize on NIL–driven products and branding.

Hartbeat — the new multichannel entertainment company founded by comedian Kevin Hart — is diving deep into the basketball world with a WNBA–driven partnership. Yesterday, Hartbeat announced its partnership with Pacers Sports & Entertainment (PS&E) to serve as its official “cultural curator” to merge sport, entertainment, and culture in Indiana and beyond.

Black women smashing ceilings in sports is nothing new — and there’s only more to come. That’s why we’re capping off our Black History Month series by highlighting three Black women whose futures are so bright, shades are a must.

It’s officially the end of an era — for the Phoenix Mercury, the WNBA, and sports as a whole — after the iconic Diana Taurasi announced her retirement yesterday. Fully satiated, the hoops giant’s storied career is truly one for the history books.

The latest AP Polls reflect the parity on both the women’s and men’s sides.

An elite midweek slate awaits.

Women’s sports are the moment, but they’re more than a temporary zeitgeist. Women athletes are being centered in pop culture beyond just being athletes — they’re becoming beacons with sway in fashion and lifestyle trends, something streetwear and high fashion brands should try to capitalize on.

If you thought last week’s 4 Nations Face-Off was fun, then feast your eyes on Washington Capitals captain Alex Ovechkin, who’s now just 13 goals away from breaking the NHL’s all-time career goals record, a mark long held by Wayne “The Great One” Gretzky. History is happening.

On the line? Regular-season titles and seeding for next week’s conference tourneys.

Ducking amazing.

Last Wednesday, Prime Video announced the March 6th premiere date of For The Win, the docuseries covering the 2024 NWSL playoffs. While sports documentaries have been a mainstay in men’s sports for years, women’s soccer is now getting movie star treatment as media companies and brands recognize the market interest in covering the pitch.

It’s no secret that the NBA has been losing viewership in recent years, something the league has often sought to address with creative and successful solutions inspired by women’s basketball. These learnings could lead to increased collaboration between men’s and women’s hoops, including a shift in how the men’s game interacts with the women’s.