This week, Gotham FC is rolling out a first-of-its-kind partnership with longtime sponsor Dove and girls empowerment brand Rebel Girls (RG), which also signed existing partnerships with LOVB and AUSL after launching its dedicated sports vertical this year.

According to reports, the Pro Volleyball Federation (PVF) is merging with Major League Volleyball (MLV), a separate professional women’s volleyball league that planned to launch in 2026. Through the merger, the combined leagues will rebrand as MLV, but will consider its forthcoming season as PVF’s third consecutive season.

SoCal jewelry brand Gorjana launched Gorjana Sports Club today, a unique platform spotlighting prominent pro and collegiate women athletes who have curated edits for the brand. As fashion and beauty retailers engage with women’s sports, Gorjana’s platform recognizes the power women’s sports stars have as cultural influencers.

Last week, ForSoccer highlighted data from a recent YouGov dataset on the marketing potential of soccer fans that play video games. The insights illustrate how these avid fans are savvy and uniquely receptive to brands active in the space — something to consider as new titles like Rematch gain popularity.

Last year, Relo Metrics spoke with The GIST about its first year of tracking sponsor media value (SMV) in the WNBA. On Wednesday, we checked in with company CEO Jay Prasad on how the 2025 season so far compares with an explosive 2024 season that generated $136M in SMV for league sponsors.

Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday, so we spoke with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars.

This week, Deadline broke some welcome news for the Sporty Spice generation: Bend It Like Beckham is returning to the pitch for a sequel. After witnessing the growth of the women’s game and a chance encounter with Emma Hayes, director Gurinder Chadha was inspired to add to the story that motivated a generation.

Ahead of yesterday’s thrilling championship game, a rematch of the 2023 FIFA Women’s World Cup (WWC) final between England and Spain, UEFA published impressive metrics measuring the tournament’s growth.

The Indiana Fever’s Caitlin Clark has shattered records once again — or at least her likeness has. Last Thursday, a signed one-of-one Panini trading card depicting Clark sold for $660K, beating the previous $366K record set by another of Clark’s Panini cards in March. Let’s explore how Clark has recalibrated the memorabilia market with her unparalleled WNBA stardom.

Yesterday, sponsorship insights platform SponsorUnited released its inaugural WNBA Partnerships Report, covering 12 WNBA teams over 2024 season and the 2025 season so far. The report — which Lynch says has been three years in the making — notes a 17% surge in deals during the 2025 WNBA season alone.

The podcast space is finally listening to women’s sports fans — something we’ve been doing since 2020. Everyone from sports media companies to standalone podcasts are getting into the women’s game, so we’re covering some trends in the space and what they mean for the future.