Yesterday, Visa announced that it will award $500K in grant funding to women-owned small businesses during next month’s WWC as part of its Behind Every Number, There's A Story campaign.

Although men and women have earned equal prize money at tennis’ four Grand Slams since 2007, parity doesn’t exist across all tournaments…yet.

On Friday, the telecom giant launched the third iteration of She’s Connected, a program to support women-owned small businesses, and an accompanying content series starring WNBA and NWSL athlete-slash-entrepreneurs.

Emerging fintech company Ibotta struck NIL agreements with four women student-athletes on Thursday in an attempt to boost women’s sports and raise its own profile.

This year’s FIFA Women’s World Cup (WWC) promises to be the biggest edition of the tournament yet, thanks in large part to the quadrennial soccer showcase’s major business transformations.

Callaway and KPMG are increasing their presence and financial obligations at this weekend’s PGA Women’s Championship, showcasing their intent to improve the women’s golf experience for fans and players alike.

This week, the media conglomerate unveiled Level Up, a new advertising framework that encourages brands to spend on women’s sports content across ESPN’s platforms.

Yesterday, the bank holding company called on audible on its partnership with Wake Forest University’s football team and redirected its support towards the school’s women’s athletics program.

After prematurely ending its 2022 season due to financial woes and failing to stage a single race in 2023, the women’s racing championship went into administration late last week after it couldn’t land new funding.

After going years without broadcasts, the LPGA qualifying competition partnered with GameKast yesterday to boost the financial potential of the Epson Tour and fellow feeder leagues.

World soccer’s governing body struck a deal with the European Broadcasting Union (EBU) on Wednesday, ensuring fans in Western Europe can watch next month’s Women’s World Cup (WWC) and ending talk of a regional blackout.

Fox announced Monday that it has sold 90% of ad inventory for the Australia and New Zealand–hosted event and is on pace to beat the 2019 WWC’s sales.