Soccer

NWSL COO Sarah Jones Simmer discusses the league’s growth strategy ahead of 2026 season kick-off

In 2025, everyone wanted in on the NWSL. Average crowds exceeded 10K for the third straight year, including a record 40K at San Francisco’s Oracle Park, while season viewership rose 22% YoY (especially among young women).

March 14, 2026

Everything you need to know about the 2026 NWSL season

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The NWSL keeps growing and will feature 16 teams this season, with expansion squads Boston Legacy FC and Denver Summit FC joining the fun. Every club will compete in 30 regular-season matches (up from 26 in 2025), facing every team twice — once at home and once away.

March 13, 2026

World No. 2 USWNT and No. 10 CanWNT headline 11th annual SheBelieves Cup

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The 11th annual SheBelieves Cup — an international four-team friendly tournament hosted by the USWNT — begins in Nashville, TN, on Sunday, featuring the world No. 2 Americans, No. 10 CanWNT, No. 20 Colombia, and No. 30 Argentina. 2025 was a year of experimentation for both the USWNT and CanWNT, but now it’s go time.

February 27, 2026

Kynisca becomes FIFA Women's Champions Cup title partner

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This week, the inaugural FIFA Women's Champions Cup — the sport’s first-ever intercontinental club competition for women — is fielding its final rounds in London, England. The months-long tournament hasn’t exactly received mainstream media coverage, but that may change thanks to Kynsica’s new title sponsorship.

January 27, 2026

New Deloitte report highlights lucrative WSL landscape as league attracts top talent

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January 22, 2026

West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes

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As predicted earlier this week, the WNBA and WNBPA have agreed to a moratorium on free agency transactions as the two sides continue to iron out a new CBA. In the meantime, free agents are left in the lurch when it comes to training in offseason facilities — but universities and companies are closing the gap.

January 15, 2026

West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes

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January 15, 2026

Crux Football expands women’s soccer portfolio as investors recognize opportunity

Sports Business

Crux Football expands women’s soccer portfolio as investors recognize opportunity

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January 15, 2026

Yesterday, Swedish football club FC Rosengård transferred ownership of its women’s club under a new holding, FC Rosengård Elitfotboll AB, which gives Crux Football 49% ownership. This is the second women’s football team under Crux, a multi-club ownership group investing across Europe.

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The GIST of It Podcast

Ep #538

Taylor Heise’s golden advice for her March Madness-bound brother

March 12, 2026

Listen on Apple Music Listen on Spotify

Taylor Heise’s golden advice for her March Madness-bound brother

A Heise hat trick? Say less.

All Team USA and Minnesota Frost forward Taylor Heise does is win, whether she’s donning a gold medal or hoisting the PWHL’s Walter Cup. And today, she’s on The GIST of It. Heise sat down with co-host Lauren Tuiskula to yap about three of our favorite things: Olympic hockey, the PWHL playoffs, and…March Madness? Talk about the perfect sports trifecta.