Not one, but two major reports have dropped since our last newsletter and the results overwhelmingly show that women’s sports are no longer a trend, but a triumph. From increased viewership to brand loyalty and women impacting the growth of men’s sports, the data is singing the praises of this movement and it’s a song we love to hear.

Sports Poll by SSRS — the world’s longest-running market research study on sports fandom — dropped some data proving what we’ve known all along: it shouldn’t be this hard to watch women’s sports.

Women’s sports will conquer new territory in 2026: the classroom. Simmons University in Boston makes history this fall with the first cohort of its Women’s Sports Business Program. Matriculated students will earn a Master of Science in Management (MSM) with a Business and Leadership in Women’s Sports Concentration, the first of its kind. The development is unsurprising for the historically female institution. At the time of its founding in 1974, the Simmons School of Management (SOM) offered the world's first MBA program designed specifically for women, and over 50 years later, Simmons is making way for even more progress.