The GIST

The WNBA announces historic preseason expansion as fan, sponsor interest rises

Yesterday, the WNBA made history (again) by announcing that all games in its expanded preseason slate will be broadcast or streamed this year. The move comes as the W continues to monetize its product, and with this whole new chunk of games, brands can reach WNBA superfans like never before.

April 30, 2025

Three teams punch second-round tickets as NBA postseason action continues

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Despite what the now-eliminated Miami Heat would have you believe, it’s not nearly quitting time — the postseason NBA fun has only just begun as the feisty first-round matchups continue. Nothing but net (and drama).

April 30, 2025

Paige Bueckers Effect already impacting Dallas Wings ecosystem, teammates

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It’s only been a few weeks since Paige Bueckers was drafted to the WNBA’s Dallas Wings, but the entire ecosystem is already benefiting from the “Bueckers Effect.”

April 28, 2025

Aaron Gordon’s buzzer-beating dunk highlights weekend of thrilling postseason hoops

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Spring cleaning on the to-do list? Take inspo from the Oklahoma City Thunder, who busted out the brooms to sweep the Memphis Grizzlies on Saturday and became the first team to advance to the second round. While the juggernaut Cleveland Cavaliers (up 3-0) ready cleaning supplies of their own for a potential sweep of the Miami Heat tonight at 7:30 p.m. ET, every other squad is preparing for a battle of attrition. That’s the postseason, baby.

April 28, 2025

The only NBA postseason preview you need

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The March Madness superstars may be done dancing, but the high-stakes hoopla is far from over. Tonight marks the start of the drama-filled NBA Play-In Tournament, so today’s special edition has everything you need to know about the postseason action ahead. Let’s ball.

April 15, 2025

Paige Buecker’s draft entry creates various opportunities for new WNBA sponsors

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The hype around projected No. 1 WNBA Draft pick Paige Bueckers is reminiscent of last year’s frenzy around aforementioned Fever star Caitlin Clark. Her entry into the league spurred spending around the Fever, the W, and Clark herself, and it seems the same is expected for Bueckers and her potential landing place, the Dallas Wings

April 14, 2025

Paige Bueckers expected to bring similar economic impact to Dallas as Caitlin Clark did with Indianapolis

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On Monday, the Dallas Wings drafted UConn star Paige Bueckers first overall, and she’s expected to bring comparable economic impact as fellow W star Caitlin Clark did when she was drafted by the Indianapolis Fever last year. Let’s review how Clark boosted the local economy and elevated the Fever to one of the league’s most coveted brands.

April 14, 2025

Sports News

Everything you need to know about the 2025 WNBA Draft

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April 13, 2025

So before the Dallas Wings are officially on the clock with the No. 1 overall pick, here’s everything you need to know about the always exciting and often emotional night.

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The GIST of It Podcast

Ep #455

Saquon Barkley plays 18 with President Trump

April 29, 2025

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Saquon Barkley plays 18 with President Trump

Mr. Barkley goes to Washington.

But before he visited the White House yesterday to celebrate the Philadelphia Eagles 2025 Super Bowl win, superstar running back Saquon Barkley spent some one-on-one time with President Donald Trump, raising the eyebrows of many football fans — especially after his Super Bowl MVP teammate Jalen Hurts didn’t make the trip at all.

On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz share their reactions to Barkley’s surprising afternoon with the polarizing president and add crucial context to the recent history of championship teams visiting 1600 Pennsylvania Avenue. Football is always top of mind.