Basketball

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

In an exclusive with The GIST today, Gen Alpha girls empowerment brand Rebel Girls (RG) is announcing a new media partnership with Athletes Unlimited’s basketball arm, AU Pro Basketball (AUBB). While basketball has been a priority for RG, evidenced by activations with A’ja Wilson and Sabrina Ionescu, this is the brand’s first foray into hoops at the organizational level.

February 03, 2026

Unrivaled breaks women’s basketball attendance record with Philadelphia Tour Stop

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Unrivaled breaks women’s basketball attendance record with Philadelphia Tour Stop

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Sorry if we sound like an, ahem, broken record, but blame it on Unrivaled because the innovative women’s basketball 3v3 league just keeps setting new standards — and Week 4 isn’t even over. Let’s discuss yet another weekend of smashed ceilings.

February 01, 2026

New WNBA franchises embrace winning marketing tactics as they build local hype

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Though the WNBA’s 2026 season schedule remains up in the air due to ongoing CBA negotiations, forthcoming W franchises are rolling ahead with preseason marketing campaigns.

January 29, 2026

Breeze BC’s Dominique Malonga throws down first Unrivaled dunk of the season

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Breeze BC’s Dominique Malonga throws down first Unrivaled dunk of the season

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Unrivaled unveiled the coolest jerseys in the game this weekend, then backed them up with highlight-reel hoops. Look good, feel good, play good, indeed.

January 25, 2026

Vanderbilt women’s basketball is off to their best start in program history

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Only two undefeated teams remain in women’s college basketball. As expected, one of them is the defending champs, No. 1 UConn, but the other — No. 5 Vanderbilt — is an unexpected powerhouse. Ahead of the Commodores’ 3 p.m. ET Sunday showdown vs. No. 2 South Carolina, let’s break down the Black and Gold’s serendipitous success.

January 23, 2026

Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

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Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

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Fire ’fits, helpful hands, and one certified walking bucket? Yep, Unrivaled had it all over the weekend. Here are the headlines emerging from the innovative 3v3 league’s second weekend of action.

January 20, 2026

History and records on the line in Unrivaled Week 2

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History and records on the line in Unrivaled Week 2

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ICYMI, innovative 3v3 women’s basketball league Unrivaled is off and running in Miami, with records falling left and right. We launched Unrivaled Weekly, a Friday newsletter featuring stunning stats and deep analysis, to keep up with all the action — here’s a sneak peek at what you get by subscribing (for free, of course). Buckets on buckets.

January 15, 2026

Phantom BC’s Kelsey Plum scores 38 points, ties single-game scoring record

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Phantom BC’s Kelsey Plum scores 38 points, ties single-game scoring record

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January 12, 2026

The first week of Unrivaled’s sophomore season is nearly in the books and the high-energy 3v3 league is already grabbing headlines. From record-tying performances to undefeated showdowns, scroll on for the 411 on the basketball league bringing the heat in Miami. Dale.

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The GIST of It Podcast

Ep #526

Basketball star Erica Wheeler is here with a women’s health wake-up call

January 29, 2026

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Basketball star Erica Wheeler is here with a women’s health wake-up call

When was your last doctor’s appointment?

Women’s basketball star Erica Wheeler understands how hard it is for women to carve out time for themselves — and that’s why she’s speaking out. More than 13K American women are diagnosed with cervical cancer every year, but early detection can save lives. With January, aka Cervical Cancer Awareness Month, coming to a close, Wheeler is spreading the word about early detection in honor of her mother, who passed away from the disease in 2012. This episode could change your life — don’t miss out and visit YourUltimateDefense.com today.