
Sports Business
Viral success of WNBA’s StudBudz proves the power of authentic, player-driven storytelling
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July 21, 2025
The WNBA’s All-Star Weekend (ASW) drove a variety of online conversation, from ongoing CBA negotiations to the proliferation of StudBudz, the player-powered shared social media profile that offered an entertaining inside look into ASW.
Read Full StoryThe GIST of It Podcast
Ep #481Anna Leigh Waters is the world’s best pickleballer — and she’s spilling tea
July 31, 2025

Pickle while you work.
ICYMI, pickleball is the fastest growing sport in the U.S., with superstar athletes like Tom Brady and LeBron James investing in pro leagues to capitalize on the trend sweeping the nation. But the real star of the court? Anna Leigh Waters, the world’s best pickleballer, who currently holds the Professional Pickleball Association’s No. 1 ranking in women’s singles, doubles, and mixed doubles. She’s kind of a big dill deal.
On today’s episode of The GIST of It, co-host Ellen Hyslop sits down with Waters to discuss the sport’s monumental rise, plus what it was really like playing alongside American tennis legend Andre Agassi. Don’t miss a minute.