MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
May 23, 2026
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
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WTF? Quarterback Deshaun Watson’s controversial returnWTF? Quarterback Deshaun Watson’s controversial return

The Cleveland Browns controversial quarterback Deshaun Watson, who has been accused of sexual misconduct by at least 27 women, is back on the Browns’ starting line: Watson was named QB1 yesterday, winning the coveted position over second-year quarterback Shedeur Sanders. Today, co-hosts Ellen Hyslop and Alessandra Puccio share Watson’s story, from his then-record-setting contract with the Browns to the dozens of lawsuits that followed, and finally, the injuries that have plagued his career since.

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