MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
May 23, 2026
Women’s Pro Baseball League will play inaugural season in Springfield, ILWomen’s Pro Baseball League will play inaugural season in Springfield, IL
Women’s Pro Baseball League will play inaugural season in Springfield, IL
November 19, 2025
The first-ever draft of the Women’s Pro Baseball League (WPBL) isn’t until tomorrow, but the emerging league is already making headlines after announcing its surprising location for the inaugural season.
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 Azzi Fudd chose Project B over Unrivaled — but why? Azzi Fudd chose Project B over Unrivaled — but why?

Azzi Fudd is packing her passport, electing to join Project B, the new 5-on-5 offseason league that will make its grand debut in December. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz examine the current pro player landscape, now stuffed with options galore for women hoopers. One thing is clear: With an abundance of choices, this player empowerment era is here to stay.

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