MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
May 23, 2026
Team USA falls short 3–2 to Venezuela in WBC title gameTeam USA falls short 3–2 to Venezuela in WBC title game
Team USA falls short 3–2 to Venezuela in WBC title game
March 18, 2026
The 2026 World Baseball Classic (WBC) came to a close as Venezuela upset Team USA 3–2 in last night’s championship game to earn the nation’s first-ever WBC crown. The final out is in the books, with the Americans stunned for a second straight tourney, but there’s plenty more baseball to come. Red, white…no need to feel blue.
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 WNBA sideline reporter Kayla Grey has some advice for the Indiana Fever WNBA sideline reporter Kayla Grey has some advice for the Indiana Fever

We’re living our WNBA fangirl dreams. Executive producer Alessandra Puccio sat down with Prime Video’s WNBA sideline reporter Kayla Grey to talk all things W. Grey’s been on site for some of the league’s biggest and brightest moments this season — she and Puccio discuss the upcoming WNBA All-Star Weekend, which team isn’t getting enough attention right now, and Grey’s recommendations for one squad in particular: Caitlin Clark’s Indiana Fever.

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