MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
May 23, 2026
The top storylines to follow this MLB seasonThe top storylines to follow this MLB season
The top storylines to follow this MLB season
March 25, 2026
A season that spans 162 games from March to September provides plenty of opportunity for pondering. The introduction of the Automated Ball-Strike Challenge System (ABS, more on that below) is undoubtedly the biggest shakeup of the season, but first, here are the other major storylines we’re following before first pitch.
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 Why the WNBA is stuck in a right-wing culture war Why the WNBA is stuck in a right-wing culture war

The WNBA seems to be everywhere these days, but not in a great way. A lot of the oxygen around the league is being taken up by off-court issues, particularly regarding trans women and trans athletes. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz share their thoughts on it all, detailing the anti-trans comments that sparked this nationwide debate, the Players Association’s response, commissioner Cathy Engelbert’s leaked internal memo.

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