MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
May 23, 2026
Women’s Pro Baseball League will play inaugural season in Springfield, ILWomen’s Pro Baseball League will play inaugural season in Springfield, IL
Women’s Pro Baseball League will play inaugural season in Springfield, IL
November 19, 2025
The first-ever draft of the Women’s Pro Baseball League (WPBL) isn’t until tomorrow, but the emerging league is already making headlines after announcing its surprising location for the inaugural season.
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 Previewing CanMNT & USMNT’s second group stage games Previewing CanMNT & USMNT’s second group stage games

Today, the Canadian men’s national team takes the field in their second World Cup game, playing Qatar at 6 p.m. ET. To celebrate, we’re previewing the match, shouting out the players you need to know, plus sharing why Canada shouldn’t doubt inexperienced Qatar. Then, their World Cup co-hosts, the undefeated Americans, take the pitch for their second game, tomorrow at 3 p.m. ET against Australia. Of course, we’re previewing that group stage tilt, too. You’re welcome.

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