MLB’s strategy to attract women? Go with the (Aunt) FlowMLB’s strategy to attract women? Go with the (Aunt) Flow
MLB’s strategy to attract women? Go with the (Aunt) Flow
ICYMI, The GIST launched our official MLB partnership this week with a striking data point: It’s the most-attended sports league by women fans. Women are feeling increasingly welcomed by America’s pastime — partially because stadiums across MLB are more inclusive than ever, thanks to additional accommodations and partnerships with companies like Aunt Flow. This week, we spoke with Aunt Flow founder and CEO Claire Coder about the company’s partnership with MLB teams and how the league is considering women fans and their families with improved infrastructure, including access to free period care. About damn time.
May 23, 2026
Women’s Pro Baseball League will play inaugural season in Springfield, ILWomen’s Pro Baseball League will play inaugural season in Springfield, IL
Women’s Pro Baseball League will play inaugural season in Springfield, IL
November 19, 2025
The first-ever draft of the Women’s Pro Baseball League (WPBL) isn’t until tomorrow, but the emerging league is already making headlines after announcing its surprising location for the inaugural season.
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 How FIFA lost control of the World Cup How FIFA lost control of the World Cup

On Sunday, FIFA shocked the world by announcing that American striker Folarin Balogun’s red card had been suspended, allowing the USMNT’s World Cup leading scorer to play in yesterday’s Round of 16 match against Belgium.

That decision set off a flurry of conversations about fairness and opportunity at the World Cup — particularly after a certain president inserted himself into the narrative. Today, co-hosts Ellen Hyslop and Steph Rotz break down the situation, detailing how FIFA’s controversial decision sparked outrage from other competing nations, inciting chaos and tainting the legacy of this tourney.

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