The top five cultural moments of Super Bowl LVIII

February 12, 2024
From Beyoncé’s BarBey drop to Usher’s wheely cool hidden talent, here are the top moments that captured the internet’s attention in between the gridiron action.
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The top five cultural moments of Super Bowl LVIII
Source: Patrick T. Fallon/AFP via Getty Images

The GIST: From Beyoncé’s BarBey drop to Usher’s wheely cool hidden talent, here are the top moments that captured the internet’s attention in between the gridiron action.

This Barbie’s from Houston: Iconic as ever, Beyoncé announced Renaissance Part II during a Verizon commercial. Queen Bey’s giving cowgirl, shifting from dance to country with newly released singles “TEXAS HOLD’EM” and “16 CARRIAGES.”

Special guests rock the halftime show: Usher brought six (!!!) friends to his halftime performance, duetting with Alicia Keys and her red piano, handing the floor to H.E.R. for a slamming guitar solo, and reuniting with Lil Jon and Ludacris for an epic performance of the ultimate millennial anthem, “Yeah!” Take that and rewind it back, please.

  • And in between strip teases and costume changes, Usher brought out even more tricks, rollerblading while singing his greatest hits. Didn’t have that on our bingo card.

Taylor Swift’s unapologetic girl gang: Miss Tay’s suite was studded with star power, as she cheered on her boyfriend, Travis Kelce, with pals Blake Lively, Ice Spice, and Lana Del Rey, all while rocking a varsity bomber jacket from Erin Andrews’ line, WEAR. And that’s on girl power.

Everybody wants to be a pop star: Tom Brady, Ben Affleck, and Matt Damon won the unofficial commercial contest, auditioning for a Dunkin’ boy band and making New England’s wildest dreams come true.