StubHub shares latest ticket data as WNBA interest surges in 2025

May 2, 2025

WNBA ticket demand is at an all-time high: This year’s All-Star Game sold out within a day, and according to ticket sales platform StubHub, the W is much more popular this season. At a time when the industry needs to know where W fans are showing up, here’s more insight from StubHub’s data as we approach May 16th’s season tipoff.

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StubHub shares latest ticket data as WNBA interest surges in 2025

Source: Chris Coduto/Getty Images via Sportico

The GIST: WNBA ticket demand is at an all-time high: This year’s All-Star Game sold out within a day, and according to ticket sales platform StubHub, the W is much more popular this season. At a time when the industry needs to know where W fans are showing up, here’s more insight from StubHub’s data as we approach May 16th’s season tipoff.

The WNBA is reaching new fans. StubHub ticket sales are up nearly 2.5x YoY, with first-time buyers increasing 28% YoY. Huge. The W’s reach extends beyond U.S. borders, too: This year’s ticket-holders hail from 29 different countries, up from the 12 countries represented last year. Talk about globetrotters.

The Fever is still burning. Indiana remains popular, with Caitlin Clark drawing even more interest in 2025. There’s been an almost 6x ticket sales boost for Fever games YoY, and it’s not just at home. Nine of the top 10 best-selling W games are Fever away games, a phenomenon that prompted the Las Vegas Aces and Washington Mystics to level up to bigger arenas in 2024.

Dallas is getting its Wings. After finishing second-last in 2024, the Wings are now flying high thanks to No. 1 Draft pick Paige Bueckers joining star Arike Ogunbowale (pronounced Ah-REE-kay Oh-goon-bow-WAH-lay). Wings sales are up 4.5x from last season, with StubHub site searches for the team shooting up 4.5x within 24 hours after the team drafted Bueckers.

Fans are eager for Bay Area rivalries. As the W’s first expansion team since 2008, the Golden State Valkyries have enjoyed the hype with record season ticket sales. The team’s best-selling game is their June 19th bout against the Fever, which more than doubled sales for its second-best-selling game against the LA Sparks.

The most in-demand teams and games are no surprise. The most popular team is the Fever, followed by the Chicago Sky, Connecticut Sun, New York Liberty, and the new-look Wings.

The Fever stars in all of 2025’s 10 best-selling games, with its July 15th game against the Sun ranking No. 1. The Wings, Seattle Storm, Las Vegas Aces, Sky, and Liberty feature in the remaining nine matchups. All hits, no misses.