NIL platform MarketPryce booked agreements with eight athletes on Monday to launch MP Content Crew
The GIST: Student-athletes continue to moonlight as content creators — NIL platform MarketPryce booked agreements with eight athletes on Monday to launch MP Content Crew. During a three month pilot program, the creator network will create educational financial content for fellow collegiate players.
The company: MarketPryce’s platform helps athletes strike deals with brands, while also providing users (both college and pro athletes) with educational materials on content coaching, NIL compliance and more.
The details: The MP Content Crew will be compensated for making content focused on promoting financial literacy for MarketPryce’s TikTok. Plus, the videos will be featured on MarketPryce’s platform as educational and marketing materials. Nothing like peer support.
- The company’s college roster includes SMU volleyball’s Alex Glover, Florida State softball’s Allison Royalty, Creighton volleyball’s Keeley Davis and UCF track and field’s Nicole Whitaker.
Zooming out: While the pipeline for athletes-turned-media personalities or brand ambassadors is long established, the NIL era has inspired a new category — the athlete-creator. Student-athletes are using their college years to learn content skills, and brands are increasingly relying on them for messaging. A win-win.
- And it’s a natural way for sports to embrace GenCreate. Younger Gen Zers are more creative than their older counterparts — per a 2020 study, 56% of those aged 13 to 23 described themselves as creative, compared to 44% of participants aged 24 and older.