Arsenal FC: Fit check

March 23, 2022
Sports BusinessGeneral
Arsenal FC: Fit check

The GIST: Adidas by Stella McCartney is marking its first collaboration with a women’s soccer team by launching a 10-piece collection with English club Arsenal FC. Both the women’s and men’s teams will wear items from the limited-edition collection, but the women get first dibs. (As they should.)

The details: The centerpiece of the athleisure collection is a gender neutral pre-game jersey, which the women’s team will debut on Saturday at 10:15 a.m. ET against rivals Tottenham Hotspur FC.

  • The game itself is also getting an upgrade. Arsenal shifted the marquee matchup from the team’s home of Meadow Park, which holds 4.5K, to the 60K-seater Emirates Stadium.

Zooming out: Luxury fashion brands are increasingly playing in the sports space. McCartney, for example, has outfitted Great Britain’s Summer Olympics team since 2012, and her Arsenal collection drops ahead of July’s Women’s European Championship — an expected watershed moment for women’s soccer in England.

  • The gender neutral jersey is the perfect star of this show — it’s a clear departure from the infamous “shrink it and pink it” approach. In our opinion, the results speak for themselves.