On Thursday, the Billie Jean King (BJK) Cup extended its partnership with Microsoft through 2026. It focuses on developing tech solutions for the women’s national team tennis tournament by utilizing the Azure cloud platform, allowing Microsoft to flex its computing muscles in women’s sports amid explosive sector growth.

If this natty round-up feels familiar, it’s because two teams bagged back-to-back ’ships this weekend.

Still stunned by the regular season’s last weekend? Same. The girlies closed things out with some diamond-level chaos, making fans even more excited for the upcoming postseason.

With an epic first round done and dusted, the NBA conference semifinals have arrived and are already bringing the early upsets. No more horsing around.

The first round of the Stanley Cup Playoffs is officially in the books, with four teams from each conference (Eastern and Western) advancing as the conference semis get underway.

The WNBA saw the Caitlin Clark Effect play out on the court this weekend in a sold-out preseason game between the Indiana Fever and Dallas Wings. But the league’s decision to keep the game — and the popular WNBA Canada preseason game — exclusively available on WNBA League Pass in the U.S. may have been a missed bucket for the league.

From the baseball diamond to the boardroom and everywhere in between, members of the AANHPI community are leaving their mark on the sports world.

It’s the last weekend of the regular season, and the season titles are still up for grabs in three stacked Power Five conferences.

Tomorrow marks the two-year anniversary of Ally’s 50/50 Pledge, which aims to close the gender gap in sports advertising with an equal spend on women’s and men’s sports. The GIST checked in with Ally CMO Andrea Brimmer last week to commemorate the milestone and discuss where the brand hopes to expand next.

Broadcaster Scripps is a relative newcomer to the women’s sports space, but has already seen significant wins by investing in local markets and the emerging women’s sports sector. Scripps Sports president Brian Lawlor spoke with The GIST last month about what’s been working for the thriving platform.

’Ship season is back, back again. Here’s the lowdown on this weekend’s hardware-hoisting:

The first round of the NBA Playoffs is nearly done, but the drama isn’t letting up yet even as the first conference semis tip off.