Last Thursday, Parity — a sponsorship platform that connects brands with women athletes — released a study in partnership with SurveyMonkey. The results contain the “most robust” data on women’s sports fans globally, Parity CEO Leela Srinivasan told The GIST.

The WNBA is in its growth era, including its teams and athletes. However, with growth comes growing pains, like this weekend’s news that the Las Vegas Aces are under investigation by the league after every player on the roster signed a $100K local tourism deal.

In a crowded slate of conference tournaments, the SEC's stands out.

With the regular season and two thrilling semis series in the books, Boston and Minnesota are the last two squads standing from the six-team field.

Newest WNBA franchise Golden State unveiled its team name — the Valkyries — yesterday, just before the season tipped off last night. As the Bay Area team starts to take shape ahead of its debut next year, here’s everything you need to know about its brand rollout.

About last night. The PWHL, NBA, and NHL playoffs didn't disappoint.

The national tournament starts with Friday's Regional round.

The Celtics (up 3-1) are this close to a repeat trip to the Eastern Conference Finals, and can clinch their spot with a Game 5 dub over the Cleveland Cavaliers tonight at 7 p.m. ET.

Basketball Australia (BA) announced plans Monday to sell a majority stake in Australia’s Women’s National Basketball League (WNBL). The sale of the stake — which could be worth at least $13.2M — would give the women’s pro league the tools to level up its game in a way its current governing structure can’t support.

From the young fans in the stands to the superstars on the court, last night’s highly-anticipated WNBA season premiere was a tearjerker in the best way.

Iowa women’s basketball coach Lisa Bluder's 40-year career has come to a close.

The WNBA’s highly-anticipated 28th season tips off tonight, featuring new faces, a revamped in-season tourney, and, for the first time in league history, full-time private planes.