Team USA gymnastics is bringing the party in Paris, with the men’s squad finally ending a 16-year medal drought and the women favored to take the team final in just a few hours. Let’s flip to it.

By the end of the day, we’ll know who’s joining No. 1 Spain and the No. 5 USWNT in the women’s soccer knockout round, with six spots left and six stellar group stage finale games on deck beginning today at 11 a.m. ET. Let’s kick it.

Yesterday, No. 8 CanWNT formally appealed the six-point deduction handed down by FIFA in the wake of their ongoing drone scandal. A resolution could be imminent as the case is fast-tracked before group stage games conclude…tomorrow. Buckle up.

Three years after devastation at the Tokyo Olympics, U.S. women’s gymnastics completed their “Redemption Tour” yesterday, winning gold in the team final in front of a star-studded crowd. Found out, indeed.

With Paris 2024 in full force, sponsor insight platform SponsorUnited published a study last week on how brands are activating around Paris 2024 and what marketers can learn for the next Games.

While there’s been a lot of talk about new WNBA brand partners, there’s something to be said for OG league sponsors — like Nike. The athleticwear giant recently celebrated over 25 years with the W, so let’s take a look at some of Nike’s most recent women’s hoops wins.

From No. 12 Australia and No. 64 Zambia’s 11-goal showdown to No. 1 Spain’s last-minute win over No. 36 Nigeria, yesterday’s six group stage games more than delivered — but No. 8 CanWNT’s ongoing drone scandal continues to cast a cloud over the thrilling tourney.

Thanks to dominant performances from seven-time Olympic medalist Simone Biles (even through injury) and reigning all-around champ Sunisa Lee, Team USA women’s gymnastics leads all countries after yesterday’s team qualification.

Ever wonder how much exposure a half-court logo gets? That’s where Relo Metrics — a firm that uses AI to measure sports marketing efficacy — steps in. Last week, Relo spoke with The GIST to share exclusive WNBA insights from its proprietary software that tracks brand exposure.

Hope you have some extra screens at the ready — not only is today the Paris Olympics Opening Ceremony, it’s also the start of the fifth annual Athletes Unlimited (AU) softball season.

Women-centric athleisure brand Athleta is leaning further into its brand identity with its long-running Power of She campaign. In its current form, the messaging has crystallized into centering inspirational Olympic and Paralympic women athletes as brand ambassadors, giving Gen Alpha consumers something to aspire to.

The glitz, the celebs, the ’fits — there’s nothing quite like the Olympics Opening Ceremony. Here’s what to expect from what’s bound to be an epic display in Paris.