After the American men avoided what would’ve been one of the biggest upsets of the Games and advanced to the gold medal matchup yesterday, women’s basketball takes center stage today when the stacked semis tip off in a few hours. Hoop yeah.

A whopping 25 NBAers are suiting up across the four remaining countries, so expect action aplenty in today’s men’s basketball semis, with winners advancing to Saturday’s gold medal game.

Clear your cal for 3:25 p.m. ET, because an epic showdown is about to hit the purple track of Stade de France — American hurdler and world record holder Sydney McLaughlin-Levrone will take on her rival, Femke Bol of the Netherlands, in one of the Games’ most difficult races. On your mark, get set, let’s go.

Everyone loves Team USA’s women’s gymnastics squad — just ask the 12.7M who watched them win gold last week. And to capitalize on this Olympic hype, prominent Simone Biles sponsor Athleta is putting on a sophomore edition of its U.S. gymnastics tour.

Accounting firm PricewaterhouseCoopers (PwC) released its annual Global Sports Survey last Friday. The report surveyed 411 sports leaders from across 46 countries to distill a global perspective on the industry today, while also sharing short-term predictions.

Algerian boxer Imane Khelif will fight for a gold medal on Friday after winning yesterday’s 66kg semifinal, a moment of should-be celebration that’s been marred by unwarranted controversy due to a swarm of misinformation surrounding her gender.

The 5x5 women’s basketball knockout stage is underway as you read this: The quarter-finals tipped off at 5 a.m. ET and will culminate with seven-time defending gold medalists Team USA vs. Nigeria at 3:30 p.m. ET. Here’s a look at the hoopin’ by the numbers.

Twenty-two games and 12 days later, four teams remain in medal contention in Paris, with two epic semis on deck today: No. 5 USWNT vs. No. 4 Germany followed by No. 1 Spain vs. No. 9 Brazil.

The 2024 Paris Olympics have been a return to form for athletes and media companies alike. On Saturday, International Olympic Committee president Thomas Bach divulged a few key numbers that prove the Games are so back after a post-pandemic slump.

It came down to the final races of the Games, but Team USA re-asserted its dominance in the pool, finishing with 28 medals (including eight golds) to remain the most decorated swim program at the Olympics — a standard they’ve held since 1992. Crikey!

The Olympics are well underway, but there’s still key emerging data around the Games that can inform future marketing strategies. Sponsorship insight platform SponsorPulse analyzed demographic data from four different countries — the U.S., Canada, U.K., and France — and offered insights on the audience tuning in to Paris 2024.

Flavor Flav’s support of the U.S. women’s water polo team has been the feel-good story of Paris 2024. The iconic rapper’s long-term financial investment in the team and in women’s Olympic sports in general shows the power individual celebs have to drive media coverage and sponsorships to help level the playing field.