Yesterday, the WNBA and its Changemaker Collective — a group of community-focused brands — extended a key partnership with women-focused digital platform Voice in Sport (VIS). By collaborating with VIS, the W and its partners are able to reach a passionate Gen Z and Gen Alpha fanbase that’s looking to stay involved in basketball, both as players and fans.

Yesterday, U.S. media and marketing platform For Soccer released the first installment of its 2025 United States of Soccer series, which profiles women soccer fans in the U.S. The report covers how this audience of 44M women — 43% of all U.S. soccer fans — is growing in size and influence, offering insights for marketers to meet them where they are.

After a long two days without March Madness action, the first half of the men’s Sweet 16 came in like a wrecking ball last night, with stunning individual performances and all-around SEC dominance.

The calendar turned to spring last Thursday, but today marks the unofficial start of the rebirth season: MLB Opening Day. From record-setting contracts to offseason moves to the top teams to watch, here’s everything you need to know before the first pitch is thrown. Let’s play ball.

All four women’s No. 1, No. 2, and No. 3 seeds punched tickets to this weekend’s Sweet 16, but not everything is going according to plan: USC sophomore sensation JuJu Watkins tore her ACL in the Trojans’ 96–59 second-round Monday win over No. 9 Mississippi State, ultimately ending her season. Devastating.

Hope you’re using your two days without March Madness action wisely, because the men’s tournament comes roaring back tomorrow with the first half of the Sweet 16. Stretch, down some electrolytes, and set up your split screen — the Madness is only just beginning.

Yesterday, the Athletes Unlimited Softball League (AUSL) officially debuted its "This is Legendary" campaign ad, which the league describes as the largest marketing initiative for pro softball in the U.S. The star-studded spot will air across ESPN networks to promote the new league, which tips off June 7th.

Four days and 48 games later, the first two rounds of men’s March Madness wrapped last night, and not a single bracket survived. Here are the superlative performances from the weekend as you regroup before Thursday’s Sweet 16 tip-off.

The Madness is in full swing swish with the women’s second round halfway done. That’s right, eight of the Sweet 16 squads are already locked in, and today’s show-stopping matchups will determine the other eight.

During its record-breaking 2024 season, the WNBA saw a massive viewership jump across networks — especially when Indiana Fever star Caitlin Clark graced the screen. And based on its 2025 regular-season schedule unveiled last week, the W is doubling down on 2024’s wins with increased broadcast exposure, giving an easy assist to its partners.

With 80 matchups already down, the men’s and women’s brackets have brought equal amounts of drama, buzzer beaters, and upsets. But equal is a relatively new concept for the tourney. Scroll on as we examine the recent and rapid growth on the women’s side. Ballin’, baby.

A hot new bombshell has entered the villa women’s sports space: Women’s Elite Rugby (WER). Before the league’s inaugural season (literally) kicks off tomorrow at 3 p.m. ET, let’s maul over everything you need to know.