💸 A total sellout
Women’s March Madness sells out of advertising with projected $25M in sales
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As of this week, women’s March Madness ads are effectively sold out. It’s estimated that Disney — the network that owns the women’s tournament — could generate more than $25M in ad sales revenue this year, up from the estimated $19.4M ESPN and ABC made during last year’s tourney.
March 22, 2024
🧑‍🏫 How it works
The Women’s NCAA National Basketball Tournament starts today — here’s what you need to know
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It’s the most wonderful time of the year — the Division I (DI) women’s basketball national tournament (aka March Madness) tips off with today’s First Four matchups.
March 20, 2024
😡 DOJ finds abuse at UMBC
The DOJ found sexual assault and discrimination at UMBC swimming & diving
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The U.S. Department of Justice (DOJ) released findings from its investigation into misconduct in the University of Maryland, Baltimore County (UMBC) swimming & diving program on Monday. The investigation ultimately affirmed that the school failed to enforce Title IX protections amidst known abusive and discriminatory practices by then–coach Chad Cradock.
March 20, 2024
🏀 Five, six, seven, eight
March Madness First Four is underway
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March Madness is underway after last night’s opening men’s First Four action, with two more games and the tip-off of the women’s First Four fun on deck tonight.
March 20, 2024
💸 Making it Reign
Seattle Sounders and Carlyle Group agree to purchase Seattle Reign FC for $58M
Private equity (PE) giant Carlyle Group and MLS' Seattle Sounders agreed to purchase Seattle Reign FC for $58M, up from the NWSL club’s $49M October valuation. After the surprise sale of the San Diego Wave for $120M, this makes Reign FC the second NWSL team sold within a week, with both fetching more than their previous valuations.
March 20, 2024
💰 Need a Minute?
Minute Media acquires Sports Illustrated publishing rights for 10 years
On Monday, international media conglomerate Minute Media (MM) struck a multiyear licensing deal with Sports Illustrated (SI) owner Authentic Brands Group for digital and print rights over the next 10 years. While financial terms were not disclosed, Authentic Brands obtained equity stake in MM through the deal.
March 20, 2024
🏀 OMG it’s happening!
What to watch in the NCAA men’s basketball tournament’s first round.
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The full hoops hurricane begins with 16 first-round games crammed into a mere 12 hours tomorrow. Here are the ones not to miss...
March 19, 2024
⚙️ How it works
Previewing the NCAA Division I men’s basketball tournament
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The 68 DI men’s teams were revealed on Sunday, and the single-elimination (!!!) tournament officially begins tonight.
March 19, 2024
🎓🏀 Let the games begin
The 2024 NCAA basketball tournament brackets are officially set
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Last night’s dramatic bracket reveal featured first-time dancers and perennial powerhouses aplenty, setting the stage for this week’s March Madness tip-off.
March 18, 2024
🏀 No. 1 conference seeds are for suckers
The final weekend before March Madness saw NCAA men’s conference tournament upsets galore
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Men’s conference tournament finals tend to be lost in the Selection Sunday sauce, but this year’s grand finales — and the 21 top seeds who were left hoping for an at-large natty bid — were too wild to ignore.
March 18, 2024