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LA Dodgers one win away from returning to World Series; ALCS even at two games apieceLA Dodgers one win away from returning to World Series; ALCS even at two games apiece
LA Dodgers one win away from returning to World Series; ALCS even at two games apiece
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One best-of-seven Championship Series could be heading for a sweep, while the other features squads trading hard-fought Ws — you never know what you’re going to get with October baseball. Here’s where things stand one week out from Game 1 of the World Series.
October 17, 2025
Carter Hart joins the Vegas Golden Knights after sexual assault acquittalCarter Hart joins the Vegas Golden Knights after sexual assault acquittal
Carter Hart joins the Vegas Golden Knights after sexual assault acquittal
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In news that’s equal parts infuriating and predictable, Carter Hart — one of five former NHL players at the center of the infamous Hockey Canada sexual assault case — is on the cusp of returning to the league, signing a professional tryout agreement with the Vegas Golden Knights yesterday.
October 17, 2025
James Franklin out as Penn State football coach after rapid fall from graceJames Franklin out as Penn State football coach after rapid fall from grace
James Franklin out as Penn State football coach after rapid fall from grace
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The college football coaching carousel kicked into high gear on Sunday when Penn State fired head coach James Franklin following three straight losses: a double-overtime heartbreaker against No. 8 Oregon, then back-to-back upsets at the hands of Big Ten bottom-feeders UCLA and Northwestern. Everyone’s buzzing about his ouster, and not just because of the $50M buyout.
October 15, 2025
Athlos CMO Kayla Green discusses brand wins from Athlos NYC 2025Athlos CMO Kayla Green discusses brand wins from Athlos NYC 2025
Athlos CMO Kayla Green discusses brand wins from Athlos NYC 2025
On Saturday, the aforementioned Ohanian’s Athlos held Athlos NYC, its second annual track tournament in the iconic culture capital. The event welcomed several key wins that helped build the case for sustainable growth ahead of its 2026 expansion, from viewership increases to creative partner activations.
October 15, 2025
New Balance announces nine NIL partnerships as brand shares strategy in signing Gen Z athletes earlyNew Balance announces nine NIL partnerships as brand shares strategy in signing Gen Z athletes early
New Balance announces nine NIL partnerships as brand shares strategy in signing Gen Z athletes early
Today, New Balance (NB) announced NIL deals for several women athletes, namely from developing spaces in basketball and soccer and emerging sports like softball. The sponsorships are a response to how high school and collegiate pipelines are building across all women’s sports — and so are the marketing opportunities.
October 15, 2025
Seattle Mariners, LA Dodgers boast 2-0 Championship Series leadsSeattle Mariners, LA Dodgers boast 2-0 Championship Series leads
Seattle Mariners, LA Dodgers boast 2-0 Championship Series leads
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Absolutely jaw-dropping double plays, historic extra-innings showdowns, clutch pitching…how can you not be romantic about baseball? October’s already given us plenty of magical moments — here’s where things stand with trips to the World Series on the line.
October 15, 2025
USC Annenberg report illustrates how athlete media economy has ample room for womenUSC Annenberg report illustrates how athlete media economy has ample room for women
USC Annenberg report illustrates how athlete media economy has ample room for women
Yesterday, USC Annenberg published a first-of-its-kind report on the athlete-owned media economy. It identifies movers and shakers in the space, but also notes the gap between men and women athletes — women were featured in only 22% of the athlete-owned podcasts analyzed.
October 10, 2025
New Snapchat data confirms the power and influence of women athletes on social mediaNew Snapchat data confirms the power and influence of women athletes on social media
New Snapchat data confirms the power and influence of women athletes on social media
Last week, Snapchat teamed up with marketing agency Dentsu and research firm Ipsos to publish insights on the consumption of women’s sports, especially among frequent Snapchat users. The app surveyed over 13K sports fans across seven countries, including India and Australia, and uncovered what daily Snapchat users had to say about women’s sports.
October 10, 2025
Las Vegas Aces on the cusp of third WNBA title in four yearsLas Vegas Aces on the cusp of third WNBA title in four years
Las Vegas Aces on the cusp of third WNBA title in four years
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The WNBA expanded its Finals to a best-of-seven series, but it looks like the Las Vegas Aces might not need the extra games after taking a commanding 3-0 lead with Wednesday’s 90–88 win over the Phoenix Mercury. Ahead of tonight’s potentially series-ending Game 4 in Arizona, let’s revisit an absolutely thrilling Game 3 before pondering two pressing questions as the playoffs enter their final act.
October 10, 2025
Athlos NYC 2025 is putting track & field in the spotlightAthlos NYC 2025 is putting track & field in the spotlight
Athlos NYC 2025 is putting track & field in the spotlight
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The second annual Athlos NYC, a women’s-only track & field meet featuring some of the speediest and strongest competitors in the world, begins tonight. You know the drill — today’s newsletter will cover what makes Athlos so unique, the can’t-miss events, and the athletes to watch. Take your mark.
October 09, 2025
Rebel Girls announces new family-friendly sports program with Swerve SportsRebel Girls announces new family-friendly sports program with Swerve Sports
Rebel Girls announces new family-friendly sports program with Swerve Sports
Today, girls empowerment platform Rebel Girls (RG) announced a new partnership with Swerve Sports, a FAST channel dedicated to women’s sports that’s available in 80% of U.S. and Canadian households. Together, the partnership will create Rebel Girl Sports Hour, a first-of-its-kind kids and family program for women’s sports that will air under its Rebel Girls Sport vertical.
October 08, 2025
Two players to watch in Game 3 of the WNBA FinalsTwo players to watch in Game 3 of the WNBA Finals
Two players to watch in Game 3 of the WNBA Finals
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You already know the Las Vegas Aces boast a two-game lead over the Phoenix Mercury in the WNBA Finals, which are best-of-seven for the first time. With Game 3 set for tonight at 8 p.m. ET, watch out for a pair of difference makers hellbent on hoops glory.
October 08, 2025
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