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🏒 How it works🏒 How it works
Everything you need to know about the 2025–26 NHL season
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The 2025–26 NHL season starts in earnest tonight, so today’s newsletter is all about the season setup, the teams to watch, and the major storylines. Whether you’re a hockey #BookToker (IYKYK), just getting into the sport, or a puck aficionado, this special edition has something for you. As they say in hockey, let’s do that hockey.
October 07, 2025
🏀 Calling on the megaphone🏀 Calling on the megaphone
Together With
Las Vegas Aces take 2-0 lead in best-of-seven WNBA Finals
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The Las Vegas Aces boast a commanding 2-0 lead in the WNBA’s first-ever best-of-seven Finals following yesterday’s 91–78 win over the Phoenix Mercury. The series now shifts from Vegas to Phoenix ahead of Wednesday’s Game 3…but not before we discuss the latest from the hardwood.
October 06, 2025
📣 Por la cultura📣 Por la cultura
Bad Bunny Super Bowl reactions underscore how Hispanic sports fans remain an overlooked market
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Despite his global appeal and 12 (!!!) Latin Grammy nominations, there’s continued cultural and political controversy over Puerto Rican megastar Bad Bunny headlining the Super Bowl LX halftime performance, with much of the criticism centering around the singer’s set being entirely in Spanish.
October 06, 2025
🏈 Only as hot as your last hit, baby🏈 Only as hot as your last hit, baby
Digging into the digits behind the NFL’s thrilling Week 5
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From acrobatic grabs to running backs (RBs) tossing touchdowns (TDs), this NFL weekend had a little bit of everything. Let’s dig into the digits that have defined Week 5 with tonight’s 8:15 p.m. ET Monday Night Football tilt between the Kansas City Chiefs and Jacksonville Jaguars still to come.
October 06, 2025
💰 Putting it all on the line💰 Putting it all on the line
WNBA faces turning point as CBA negotiations sour
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It’s officially spooky season in the WNBA as CBA tensions rise ahead of the agreement’s Halloween deadline. With the league generating more revenue than ever — it banked an estimated $226M in 2024 and is expected to haul $500M in 2026 — and players want their rightful slice of the pie.
October 06, 2025
🃏 No. 2 Las Vegas Aces — The dynasty chasers🃏 No. 2 Las Vegas Aces — The dynasty chasers
Will the Las Vegas Aces or Phoenix Mercury prevail in the 2025 WNBA Finals?
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Today’s newsletter has everything you need to know ahead of tonight’s 8 p.m. ET Game 1 tipoff, from the reason each squad could hoist the championship trophy to the Finals tidbits that could decide the series. Let’s hoop to it.
October 03, 2025
⚾ Enough to drive you wild ⚾ Enough to drive you wild
Three MLB Wild Card series go the distance, NY Yankees, Detroit Tigers, and Chicago Cubs advance
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Yesterday marked just the second time in baseball’s long history with three winner-take-all games on the same day. Take a deep breath and steady that heart rate as we recap what went down on the diamond in the best-of-three Wild Card round.
October 03, 2025
🏆 Alright, already, the show goes on🏆 Alright, already, the show goes on
MLB Divisional Series set to begin with Saturday quadruple-header
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Stock up on glizzies, because tomorrow brings yet another quadruple-header of hanging-on-every-pitch play. Stressed, but excited.
October 03, 2025
🏎️ It’s getting hot in here🏎️ It’s getting hot in here
Red Bull’s Max Verstappen makes late push for World Drivers’ Championship contention
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Feel that? It’s the temps emanating from this weekend’s Singapore Grand Prix (GP). Not only has Sunday’s 8 a.m. ET race already been given a heat hazard declaration, but the race for the World Drivers’ Championship (WDC) is also scorching hot, especially with just seven GPs to go.
October 03, 2025
🚀 Ready for takeoff🚀 Ready for takeoff
New Booking.com data further illustrates women’s sports fans’ willingness to travel
The WNBA Finals are set, meaning the locations and dates are also finally locked in. New data from the W’s official online travel partner Booking.com illustrates a largely untapped opportunity for the travel sector to cash in on women’s sports fandom.
October 03, 2025
💄 Getting ready for the ball💄 Getting ready for the ball
SponsorPulse highlights recent data showing overlap between WNBA, beauty fans
Yesterday, sports data insights platform SponsorPulse (SP) highlighted its recent report that tracks WNBA fan behavior in relation to the beauty industry. This, combined with May data from Sports Innovation Lab (SIL), proves the fascinating overlap between W fans, luxury fashionistas, and makeup lovers.
October 03, 2025
⚙️ How it works⚙️ How it works
Everything you need to know about the 2025 AU Pro Volleyball Championship
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Women’s volleyball is having a moment at the youth, collegiate, and pro levels. Perfectly poised to harness that momentum? The Athletes Unlimited (AU) Pro Volleyball Championship, which begins its fifth season tomorrow.
October 02, 2025
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