⚽ Keep her runnin’ back and forth, soccer team
The ninth annual SheBelieves Cup kicks off tomorrow
The ninth annual SheBelieves Cup kicks off tomorrow, with four of the world’s best women’s footy squads competing in a preview of this year’s Paris Olympics. Oui oui.
April 05, 2024
🏒 A dish best served cold
The 2024 IIHF Women’s Worlds Championship begins today
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The 23rd IIHF Women’s Worlds Championship, aka the top women’s hockey tournament, begins today in Utica, NY, with a fierce rivalry likely taking center stage.
April 03, 2024
🏀 Best day ever
Women’s Elite Eight and Final Four by the numbers
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The women’s and men’s Final Fours are officially set, but before they tip off this weekend, let’s take a look at a few of the gals’ recent history-making stats.
April 03, 2024
🤸 Flip to the ’ship
Everything you need to know about the NCAA women’s gymnastics regionals
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Two of the four NCAA regionals (the first step on the road to the national championship) begin today, with the other two hitting the mat tomorrow.
April 03, 2024
📈 Stronger than a ’90s trend
Google Trends releases data for searches related to women’s sports in March
March was a wild month for women’s sports, complete with a March Madness tournament that’s transforming women’s college basketball and an NWSL season kickoff garnering more media coverage than ever. To celebrate a Women’s History Month full of sporting wins, here are the latest Google trends in women’s sports.
April 03, 2024
💸 Net profit
Caitlin Clark’s continued March Madness presence driving women’s basketball economy
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Instead of letting women’s March Madness’ media rights hit the market, ESPN renewed its NCAA deal in January — and it’s already paying dividends. While many stars have been knocked out of this year’s tournament, Iowa’s presence in the Final Four will likely have networks and advertisers rooting for Clark to win it all.
April 03, 2024
🏀 A meeting of (like) minds
Inaugural Girls Summit brings together major sponsors for girls’ basketball in NYC
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Basketball nonprofit PeacePlayers is hosting its first-ever, in-person Girls Summit event in NYC this weekend. Big brand stars are showing up to support girls in sports during the event, which is a meaningful investment in community and brand equity.
March 29, 2024
🏀 Hunting for Easter eggs and Elite Eight berths
The NCAA women’s basketball Sweet 16 is must-see TV
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The women’s Sweet 16 tips off with four games today before another four tomorrow, and either team could win in every one of these must-watch matchups…but a few look especially unpredictable.
March 29, 2024
🎓🏀 Dance the night away
The Women’s March Madness Sweet 16 tips off today
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The women’s Sweet 16 tips off today with eight show-stopping showdowns on deck over the next 48 hours, including four games headlined by the No. 1 seeds (senior Kamilla Cardoso’s South Carolina, senior Caitlin Clark’s Iowa, freshman JuJu Watkin’s USC, and freshman Madison Booker’s Texas).
March 29, 2024
🏀 The best defense is a blistering offense
The first half of the men’s Sweet 16 was an offensive firestorm
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Last night’s Sweet 16 games decided the first four Elite Eight teams decided the first four Elite Eight teams, and tonight’s matchups will determine the other four who’ll advance.
March 29, 2024
⚽ The whole kit and caboodle
Ally expands its investment in The Soccer Tournament through new partnership
Women’s sports heavy-hitter Ally announced its latest major partnership yesterday, becoming the official retail banking partner of The Soccer Tournament (TST). Expanding on its previous investment in TST’s inaugural tournament last year, the new sponsorship brings Ally another step closer to reaching its 50/50 Pledge by the end of 2027.
March 29, 2024
⚙️ The set-up
Everything you need to know about the 2024 MLB season
Spring vibes, a clean slate, a renewed sense of optimism for your team — there’s nothing quite like MLB Opening Day. And after a historic and chaotic offseason, anything could happen this year.
March 28, 2024