Let’s be clear: Advertisers do portray mothers across advertising, more so than women without children. But the standard portrayal features mothers as caretakers engrossed in domestic tasks and has changed little since the 1950s.

The fun tips off with tonight’s Rising Stars game, the NBA’s annual showcase of the best young talent...well, most of it. Twenty-one rookies and second-year players were drafted onto three teams coached by league legends Vince Carter, Tracy McGrady, and Carmelo Anthony. The fourth team features G League players and is helmed by former NBAer Austin Rivers.

Today’s the day — 21-year-old American Ilia Malinin, who leads the men’s individual figure skating competition following Tuesday’s short program, will skate for gold. Much has been made of the self-proclaimed Quad God’s promise, so let’s explore why many folks believe the rising star could become the greatest figure skater of all time.

The Winter Olympics are underway and seem to be trekking in the footsteps of Paris 2024, a.k.a. the “Social Media Olympics.” Once again, we’re seeing trends play out in real time as athletes and celebrity fans play an increased role in driving brand engagement. We’re breaking down the top headlines out of Milano Cortina this week.

As the women’s hockey preliminary round wraps up today, the juggernaut American men are preparing for puck drop on the first Olympic tournament since 2014 to feature NHL players. And with star-studded lineups across the board, nothing is guaranteed…

The first of three men’s Nordic combined events is currently underway, but their women counterparts weren’t even invited to the Olympic party. That’s right, Nordic combined’s the only current winter Olympic sport exclusively contested by men. Certainly don’t love that.

Keep your friends close, but your Olympic frenemies closer — we’re breaking down both sides of today’s 2:10 p.m. ET women’s hockey group stage game between tourney favorites and archrivals Team Canada and Team USA.

Super Bowl (SB) ads are often a pulse check on trends in the year to come, at least from an advertising perspective — after all, these are the companies betting big on reaching the most Americans possible in a single spot. And this year, many SB ads featured AI companies and some were even created by AI, although a majority of SB viewers didn’t like them.

The best course of action in life’s big moments? A return to the classics, like Dunkin’s star-studded Super Bowl commercial and the Seattle Seahawks’ defense-focused gameplan in last night’s 29–13 Vince Lombardi Trophy–clinching win over the New England Patriots. Let’s dig into the deets.

The last time the Patriots were underdogs entering the Super Bowl? 2001, the season they won their first-ever title and kicked off a dynastic run that included six Lombardi Trophies. Speaking of, a win today and they’ll break a tie with the Pittsburgh Steelers for the most Super Bowl victories in NFL history.

Women make their way to Radio Row

On Monday, women athlete partnership platform Parity shared results from a survey of almost 12K adults across the U.S., Canada, the UK, Ireland, and Australia on how sports fans perceive gender equity in the upcoming Winter Olympics.