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McLaren’s Lando Norris takes 24-point World Drivers’ Championship lead into Las Vegas Grand PrixMcLaren’s Lando Norris takes 24-point World Drivers’ Championship lead into Las Vegas Grand Prix
McLaren’s Lando Norris takes 24-point World Drivers’ Championship lead into Las Vegas Grand Prix
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The spectacle of Formula 1 meets Las Vegas, a city synonymous with high-stakes thrills, this weekend. It’s the first stop on the season-ending tripleheader — and drivers need to go all in because what happens in Vegas could decide the World Drivers’ Championship (WDC).
November 21, 2025
Gotham FC locks in loyal attendance with innovative, fan-forward legacy membership programGotham FC locks in loyal attendance with innovative, fan-forward legacy membership program
Gotham FC locks in loyal attendance with innovative, fan-forward legacy membership program
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What does Jay-Z's critically acclaimed album have to do with Gotham FC?
November 21, 2025
PWHL doubles down on Takeover Tour strategy as sponsors finally seize the opportunityPWHL doubles down on Takeover Tour strategy as sponsors finally seize the opportunity
PWHL doubles down on Takeover Tour strategy as sponsors finally seize the opportunity
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Last week, the PWHL announced the return of the Takeover Tour — which brings PWHL games to other markets — for a third season. And the next edition is bigger and better: The league will host 16 neutral-site games and visit seven new cities while returning to multiple stops from last year.
November 20, 2025
Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports marketsDisney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets
Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets
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This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.
November 20, 2025
Gatorade Canada and the PWHL launch groundbreaking sports hydration researchGatorade Canada and the PWHL launch groundbreaking sports hydration research
Gatorade Canada and the PWHL launch groundbreaking sports hydration research
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The PWHL’s best are getting ready to sweat ahead of Friday’s season-opening puck drop, and Gatorade Canada’s turning that salty effort into pivotal insights about women’s hydration standards. No, seriously — sweat isn’t just part of sports: It could be key to changing the game for women athletes.
November 19, 2025
Women’s Pro Baseball League will play inaugural season in Springfield, ILWomen’s Pro Baseball League will play inaugural season in Springfield, IL
Women’s Pro Baseball League will play inaugural season in Springfield, IL
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The first-ever draft of the Women’s Pro Baseball League (WPBL) isn’t until tomorrow, but the emerging league is already making headlines after announcing its surprising location for the inaugural season.
November 19, 2025
Trinity Rodman’s potential NWSL departure signals athlete-centric marketing approach for brandsTrinity Rodman’s potential NWSL departure signals athlete-centric marketing approach for brands
Trinity Rodman’s potential NWSL departure signals athlete-centric marketing approach for brands
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There’s a storm brewing in the NWSL as Washington Spirit star Trinity Rodman’s contract comes to an end in six weeks. While the Spirit are on their way to the NWSL Championship, Rodman is considering what comes next — and she could be the latest NWSL star to defect to Europe for greener pastures.
November 18, 2025
Breaking down the best battles of the Week 11 NFL slateBreaking down the best battles of the Week 11 NFL slate
Breaking down the best battles of the Week 11 NFL slate
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Week 11 was jam-packed with stunning scorelines, but today, we’re focused on a handful of other intriguing battles. Hut, hut, here we go.
November 17, 2025
Four previous champions advance to NWSL semisFour previous champions advance to NWSL semis
Four previous champions advance to NWSL semis
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ICYMI: The four teams competing in this weekend’s NWSL Playoffs semis are the four previous league champs dating back to 2021. With postseason experience everywhere you look and the No. 1 seed already stunningly eliminated, the only thing to expect is the unexpected.
November 14, 2025
Three Week 12 SEC matchups with major postseason implicationsThree Week 12 SEC matchups with major postseason implications
Three Week 12 SEC matchups with major postseason implications
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Hear that? Sounds like postseason panic setting in as college football careens into Week 12 of the 15-week regular season. With four top-25 matchups on tomorrow’s docket, the College Football Playoff (CFP) selection committee is watching closely — here are the teams with the most to gain (and the most to lose).
November 14, 2025
New Parity data illustrates the power of Gen Z spending in women’s sportsNew Parity data illustrates the power of Gen Z spending in women’s sports
New Parity data illustrates the power of Gen Z spending in women’s sports
Yesterday, Parity shared data from a survey of 2.4K U.S. Gen Z adults that ascertained their perspectives and purchasing behaviors. Compounding on previous data reflecting positive Gen Z attitudes toward women’s sports, this new report clarifies how Zoomers feel about women’s sports, women athletes, and sponsors in the space.
November 14, 2025
Despite attendance dip, NWSL exhibits overall growth driven by young women fansDespite attendance dip, NWSL exhibits overall growth driven by young women fans
Despite attendance dip, NWSL exhibits overall growth driven by young women fans
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There’s been a dip in YoY NWSL attendance, but that stat doesn’t exactly tell the whole story. Last week, the league shared insightful data on attendance, viewership, and social media records that women’s soccer fans smashed this year, all of which point to who’s winning the most with NWSL growth: Young women fans.
November 14, 2025
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