On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports.

This week, WNBA fans are learning about the downsides of the Caitlin Clark Effect as the Indiana Fever superstar is sitting out for at least two weeks with a quadriceps strain. It’s the first time Clark has missed any time during her collegiate or pro career, leaving fans and venues in the lurch.

Who needs The Secret Lives of Mormon Wives when you have “The Book of Postseason Men’s Sports” brimming with drama. Let’s dig in.

Welcome back to another installment of Inside the Lines, featuring a guest that knows all about golazos. Today we’re chatting with two-time U.S. Soccer Athlete of the Year–turned–business mogul and dad Jozy (pronounced JOE-zee) Altidore, exploring how he finds strength in self-care. Toxic masculinity? Not here.

Another day, another postseason triple-header. In case you ran out of screens for the men’s action, here’s what’s happening in the NBA and NHL.

We’ve seen makeup brands go big in women’s sports lately, including E.l.f.’s support of the PWHL and Overtime Select. But the brand’s decision to rev up its investment in NASCAR, coupled with previous NFL activations, shows that catering to women who follow men’s sports is a unique and effective way to reach a historically overlooked demo.

Sports-focused FAST channel Fubo recently launched its Women's Sports Zone while touting highly-customizable ad campaigns for brands. Inspired by viewers’ interest in women’s sports, Fubo found a way to activate in the space without having any direct media rights for a major league.

As the league prepares to honor one of the three MVP finalists with individual hardware, the Ottawa Charge and defending champ Minnesota Frost continue to battle it out for the real prize: the Walter Cup trophy, which could be awarded by the next time we talk.

This week, The GIST debuted a new report in partnership with NYC agency Barbarian that explores the proven interest and investment potential in women’s sports. The report delineates the paradigm shift in how the category is considered, the intense audience engagement among women’s sports fans, and identifies trends to keep an eye on.

There’s no season quite like the postseason, especially after last night’s triple-header of Game 1s in the PWHL, NHL, and NBA. The stakes couldn’t be higher — let’s dive in.

This weekend, the WNBA season tipped off on several networks, and the results are in: Interest in the league is widespread across teams and platforms, illustrating how everyone should harness the WNBA’s popularity however they can.

Another Tuesday means another installment of Inside the Lines with A.J. Andrews, this one featuring hockey royalty, Team USA and Minnesota Frost star Kendall Coyne Schofield, discussing “Resilience and Overcoming Setbacks.”