A recent report revealed that several pro leagues grew their social media visibility in 2022, providing the latest empirical example of women’s sports’ undeniable rise.

Good, because men’s hockey is here with tomorrow’s Frozen Four and Saturday’s national championship to keep the postseason vibes high.

This year’s thrilling Final Four weekend cemented the tourney’s revenue-generating credentials with viewership and attendance highs but begs the question: Is the NCAA still just scratching the surface on women’s college basketball’s business potential?

The Tigers hoisting their first-ever program natty trophy after besting Iowa 102–85 yesterday capped off a tourney full of firsts, including on- and off-court record-setting and an undeniable, palpable hype surrounding the women’s game.

Perhaps the weirdest men’s March Madness tourney on record will meet its chaotic end when the No. 4 UConn Huskies and No. 5 San Diego State Aztecs hit the court tonight at 9:20 p.m. ET on CBS.

Sixty-eight teams and two and a half weeks of Madness later, it all comes down to two squads playing in their first-ever title games: No. 3 LSU and No. 2 Iowa meet today at 3 p.m. ET for all the marbles.

After yesterday’s women’s semifinals, tonight belongs to the chaotic men’s Final Four — the first without a top-three seed — in history.

Power up your cox box and head to the water — rowing season is back!

College basketball’s best are racking up some serious hardware, with the ultra-prestigious Naismith and AP Player of the Year (POY) and Coach of the Year (COY) women’s trophies being handed out this week.

Earlier this week, motorsports exec Craig Pollock publicized plans for Formula Equal, a Formula One (F1) team that’s 50% male and 50% female from the racetrack to the boardroom…and could be the newest face of sportswashing.

Of the 20 Final Four athletes with the largest Instagram audiences, a whopping 16 are women, including Iowa’s Caitlin Clark and LSU’s Angel Reese, who are dominating March Madness’ wave of social media momentum.

After a tourney full of stunning upsets and record-breaking viewership, the women’s Final Four tips off tonight with No. 3 LSU vs. No. 1 Virginia Tech at 7 p.m. ET, followed by No. 2 Iowa vs. defending champs No. 1 South Carolina at 9:30 p.m. ET.