On Monday, the governing body extended its partnership with Volkswagen, the latest in a string of renewals ahead of a nine-month period that will see both the USMNT and USWNT play in FIFA World Cups.

According to a report published yesterday, the streaming giant has been quietly plotting its expansion into live events.

The national governing body for triathlon, USA Triathlon, launched Watch Us Thrive last week, a nonprofit NIL collective focused on scoring funds for the country’s female triathletes and boosting the sport’s popularity.

Sports may be trendier on TikTok than a Negroni sbagliato. In a Thursday interview, the company’s global head of sports Harish Sarma revealed that TikTok is leaning into sports content — and that women’s sports are central to its strategy.

WIPA launched on Wednesday to take advantage of the hype surrounding both pickleball and women’s sports.

The NWSL continues to receive love from the Golden State. The African American Sports & Entertainment Group (AASEG) and The Town FC announced Wednesday that they are exploring a joint expansion bid in the Oakland-East Bay region, and plan to formally submit their candidacy in 2024 or 2025.

UCLA freshman hooper Kiki Rice scored Jordan Brand’s first-ever name, image and likeness (NIL) deal on Monday, firmly establishing her as an athlete to watch.

During a three month pilot program, the creator network will create educational financial content for fellow collegiate players.

Ally will keep on kicking with the NWSL. During halftime of Saturday’s championship, the financial services company announced a five-year extension of its partnership to stay on as the NWSL’s second-largest sponsor (only behind Nike).

The Big 12 Conference is about to score a big payday. According to recent reports, the college sports organization will sign a six-year, $2.28 billion (!!!) extension with broadcasters ESPN and Fox that runs until the 2030-31 season.

This week, commissioner Jessica Berman revealed in an interview that the NWSL earned multiple business victories during a year of record-high engagement with women’s sports.

After surveying 2.5K Americans this month, the National Research Group (NRG) published a study showcasing the growing appetite for women’s sports and identifying areas for improvement.