On Tuesday, the sports media giant announced a deal with Penn Entertainment to officially enter the betting game.

As this year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership records, the time to invest in global women’s soccer is now. Here’s a breakdown by the numbers.

Gaps in equal pay and level of play are closing in women’s soccer. This follows women’s sports’ circle of life: growing viewership and attendance numbers lead to more investment and ultimately better competition, with brand deals and sponsorships serving as the all-important middleman.

The Power Five conference has been looking for a new media rights deal for over a year now and in the meantime, schools are dropping out of its ranks like flies.

Stop us if you’ve heard this one before — a new study published yesterday exposes the pay and investment gaps in women’s sports and shines a light on the need for more sponsors in the industry.

Today, thanks to the writers over at our college sports newsletter, we’re diving into name, image, and likeness (NIL) and its effect on college sports.

Google has finally addressed its search engine’s bias against women’s sports, the company announced Tuesday — just in time for the 2023 Women’s World Cup (WWC).

Targeting PGA and LIV’s recent merger, senate finance committee chairman, Ron Wyden, introduced tax-exemption and sovereign wealth fund bills on Wednesday.

A new device has the potential to change the landscape of concussion prevention, and it’s being showcased by women on one of the world's biggest stages — the 2023 WWC.

We’ve covered the pay gap and the difference in media rights and sponsorship deals for men’s and women’s soccer, but how different is fan interest in men’s World Cups (WCs) and WWCs?

Forbes recently released its list of the top paid athletes in this year’s WWC, ranging from $1.1M to $7.1M throughout the top 15.

Democratic senators Richard Blumenthal and Cory Booker and Republican senator Jerry Moran released an early draft of the College Athletes Protection and Compensation Act yesterday.