On Wednesday, the Saudi Women’s Premier League (SWPL) — the country’s top flight for pro women’s soccer — bagged Lay’s as its first headline sponsor through a three-year partnership with PepsiCo.

As a historic season of NWSL growth wraps up, the league has reportedly finalized media rights deals with ESPN, CBS, Amazon, and Scripps.

The WNBA confirmed yesterday that it’s adding an expansion team aligned with the NBA’s Golden State Warriors in 2025, currently known as WNBA Golden State.

Last week, recently retired golfer Michelle Wie West joined Alex Morgan and the Williams sisters as an investor in virtual golf league TGL’s inaugural team, the Los Angeles Golf Club (LAGC).

EA Sports' monopoly continues, with the gaming juggernaut proving it doesn’t need FIFA's name to sell the latest edition of its popular soccer video game, EA Sports FC 24.

Swift's popularity proves that a little celebrity cachet goes a long way in recruiting new fans, especially in women's sports.

Team Europe is #winning — the golf squad notched historic quadruple wins against Team USA at the Ryder and Solheim Cups this year.

The NBA’s Golden State Warriors owner Joe Lacob is finalizing a deal to bring a WNBA expansion team to San Francisco’s Chase Center, pending an official announcement in October.

The brand recently raised $35M in Series B funding, reflecting a popular trend of celebrity investment in women's sports and capitalizing on a sport that is seeing massive growth at the youth level.

The latest buzz shows how coffee brands can capitalize on its demand among fans and athletes, especially in women's soccer.

An Apple–ESPN acquisition has long been perceived as a perfect fit, and Disney CEO Bob Iger's latest comments have involved looking for distribution partners to help ESPN go direct-to-consumer.

When it comes to sports franchises, Oakland has suffered its fair share of losses, including the Warriors, Raiders, and most recently, the Athletics.