Parity — a platform that connects pro women athletes to aggregated marketing and sponsorship opportunities — was named the official development partner of the Women’s Football Alliance (WFA) yesterday.

This week, UK marketing agency Redtorch released its SportOnSearch 2024 report, which analyzes fan engagement with sports properties via Google Trends data. The findings show interest in women’s sports across the board — in fact, all women’s sports properties recorded growth in 2023.

Soccer tech company TOCA announced an extensive multiyear partnership with Angel City FC teammates (and sisters!) Alyssa and Gisele Thompson yesterday. While the Thompsons have secured groundbreaking deals in the past, this marks their first deal that includes an equity stake.

The 2023 FIFA Women’s World Cup (WWC) had a profound economic and social impact for host country Australia, according to a recent Football Australia report. Here are some key numbers from the Land Down Under.

After a record-breaking women’s March Madness in 2023, the popularity of women’s college basketball — and namely aforementioned Iowa star Caitlin Clark — keeps on growing, but the NCAA is still playing catch up. The Big Ten women’s basketball tournament officially sold out this weekend, two whole weeks before the event tips off.

On Wednesday, Athletes Unlimited (AU) announced that all four of its month-long pro women’s sports leagues — basketball, softball, volleyball, and lacrosse — will broadcast games on ESPN platforms. The deal is a multiyear renewal of the entertainment network’s previous agreement with AU, which saw impressive viewership growth YoY.

SponsorUnited data recently revealed that the number of sponsorship deals in pro women’s sports increased by over 22% YoY thanks to more than 5.5K deals last year. These numbers further prove the marketability of women athletes, who also see consistently higher rates of engagement.

NBC has been enjoying the perks of the Caitlin Clark Effect, but when it came to airing her historic NCAA moment, the network didn’t put the game on linear television — a decision that not only cost them a larger audience, but also likely impeded the momentum of Clark’s popularity.

Last Saturday’s Stephen vs. Sabrina 3-point challenge was the first formal competition between an NBA and WNBA player during All-Star Weekend. Seeing the athletes on equal footing proves we’re beyond the “Battle of the Sexes” dichotomy — fans simply want to see legends of the game compete, something that will help both leagues.

After joining forces with the Women’s Championship (WC) and reorganizing under NewCo, the Women’s Super League (WSL) is taking the next big step toward getting paid. Following in the footsteps of FIFA and the NWSL, the WSL is negotiating to have every game shown live in the UK next season.

The PWHL just keeps winning. This week, the women’s hockey league signed the Women’s Sports Network (WSN) as its first U.S. national broadcast partner and brought on two financial services companies — Bread Financial and Discover.

During a hectic 2024 NWSL offseason, the league made its own game-changing move by signing a multiyear partnership with Google yesterday. Google Pixel will become the NWSL’s official mobile phone partner and a title sponsor, in addition to supporting tech activations.