Volleyball

LOVB announces San Francisco franchise with ownership group led by Rebel Girls CEO Jes Wolfe

oday, LOVB announced the launch of a new franchise in San Francisco set to hit the court in January 2027. Rebel Girls CEO Jes Wolfe — a prominent LOVB media partner — co-led the ownership group with growth strategist Chantell Preston as they assembled a team of all-women investors, including Olympian and LOVB founding athlete Kelsey Robinson Cook.

December 18, 2025

Business developments for LOVB clubs in Texas underscores opportunities in state

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Yesterday, League One Volleyball (LOVB) shared a flurry of announcements about new ownership and sponsors getting more involved with its current team in Austin and its forthcoming franchise in Houston.

November 07, 2025

Pro Volleyball Federation announces historic merger with Major League Volleyball

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According to reports, the Pro Volleyball Federation (PVF) is merging with Major League Volleyball (MLV), a separate professional women’s volleyball league that planned to launch in 2026. Through the merger, the combined leagues will rebrand as MLV, but will consider its forthcoming season as PVF’s third consecutive season.

August 06, 2025

Athletes Unlimited revamps volleyball offering with plans to play in sport’s biggest hubs

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Yesterday, Athletes Unlimited (AU) Pro Volleyball revamped its volleyball championship with an exclusive, invite-only tournament featuring 44 of the world’s top players. For the first time ever, AU is splitting up its season across two cities known for their love of the game: Omaha, Nebraska and Madison, Wisconsin.

May 02, 2025

Media brand Rebel Girls establishes partnerships with LOVB, AUSL

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Yesterday, Rebel Girls (RG) — a digital media company created to inspire Gen Alpha girls — announced two major partnerships with emerging pro women’s sports leagues: League One Volleyball (LOVB) and Athletes Unlimited Softball League (AUSL).

December 11, 2024

LOVB announces $100M in new funding from venture capital and investment firms

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Yesterday, LOVB (pronounced LOVE) announced $100M in funding led by Atwater Capital, along with existing supporters Ares Management and Left Lane Capital, bringing its total of funds raised to $160M. The GIST spoke with LOVB CEO Katlyn Gao yesterday about what this means for the volleyball brand at every level of the game.

November 22, 2024

PVF announces broadcast coverage expansion with media partner CBS

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The Pro Volleyball Federation (PVF) is gearing up for its second year ahead of next week’s draft. In an exclusive with The GIST today, PVF announced an extension of its media rights agreement with CBS through a multiyear deal that includes increased match coverage and cable air time — a historic first for women’s pro volleyball.

November 20, 2024

Sports Business

Gen Z, Millennial designer brand platform Revolve partners with LOVB

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November 13, 2024

Yesterday, leading volleyball brand LOVB Pro announced a first-of-its-kind partnership with Revolve, the designer clothing platform beloved by Gen Z and Millennial shoppers. The deal makes Revolve the league’s official online fashion retail partner and highlights innovative ways the clothing industry can appeal to young consumers via sport.

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The GIST of It Podcast

Ep #531

Why Norway is dominating the Milano Cortina Olympics

February 17, 2026

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Why Norway is dominating the Milano Cortina Olympics

Norway has the secret sauce for Olympic success.

We’re more than halfway through the Milano Cortina Olympics, and Norway is once again leading the medal count with just 80 athletes competing — an astonishing success rate. What makes the Norwegians so darn good at the Winter Olympics? Today’s episode of The GIST of It aims to find out as co-hosts Lauren Tuiskula and Alessandra Puccio dig into why the Scandinavian country of just 5.6M people absolutely dominates the snow.