The retail company’s subsidiary Topps teamed up with the Winners Alliance, the for-profit arm of the Professional Tennis Players Association (PTPA), for the first group licensing agreement in the sport’s history.

On Monday, the sportswear company signed head-to-toe apparel deals with WTA world No. 1 Iga Świątek and ATP No. 39 Ben Shelton, who became the first tennis players to score sponsorship agreements with the emerging brand.

It’s a rich woman’s world for the WTA. Yesterday, it announced a long-awaited strategic partnership with CVC Capital Partners, who will invest $150M for a 20% stake in WTA Ventures, the organization’s new commercial strategy arm.

On Wednesday, the tennis organization scored Morgan Stanley as a global sponsor and presenting partner of its youth-focused “Come Play” initiative, a multi-pronged approach to targeting younger audiences.

According to a Monday report, social media follower counts rose for the tennis players profiled in the first five episodes of the show, which aims to build hype for the sport and its up-and-comers.

The women’s side features two stars on the rise, while the Joker returns to the finale once again, this time facing a new foe.

After 10 thrilling days of upsets and very early alarms, the Australian Open singles semifinals are officially set.

The WTA is weighing a bevy of business decisions that could dramatically alter the sport’s financial picture, including the possibility of a formal collaboration with the ATP.

We’re less than a week into the first Grand Slam of the year and it’s already been a tournament full of underdog wins and epic comebacks.

The Australian Open — tennis’s first Grand Slam of the year — begins in Melbourne tonight, so today we’re serving up all you need to know before the stars hit the court.

FP Movement is starting the 2023 tennis season with a roster addition. Free People’s sportswear vertical inked a deal with former U.S. Open champ Sloane Stephens on Friday, broadening its reach in the evolving tennis apparel space.

Several high-profile athletes and celebrities were named as defendants in a class action suit filed against the FTX cryptocurrency exchange on Tuesday.