Tennis

Coco Gauff wins Cincinnati Open, US Open up next

The US Open, tennis’ final major of the season, is just around the corner. But first, the tune-up Cincinnati Open delivered history and a whole lot of momentum before the stars descend on the Big Apple. Time to serve up the highlights.

August 24, 2026

World No. 20 Alex Eala wins big ahead of National Bank Open

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Fresh off her historic DC Open victory, 21-year-old world No. 20 Alex Eala — the first Filipino to win a WTA title — is the player to know ahead of this week’s National Bank Open. From her meteoric rise to her powerful ball-striking, here’s why Eala’s been called the most exciting player on the WTA tour.

August 05, 2026

WTA releases new content series spotlighting athletes’ global connections to food and culture

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The WTA is embracing storytelling opportunities around its global (and highly-marketable) athletes. In May, the women’s tennis league debuted Style Unpacked, a docuseries that paired WTA athletes with world-class stylists. Last week, the WTA recalibrated that formula with WTA Tour Bites, an original series that tells personal stories through the lens of food.

June 30, 2026

Wimbledon engages NYC tennis fans with Barclays-sponsored activation

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Wimbledon will be here in two weeks — and by here, we also mean here in North America. The All England Club which hosts the UK’s Grand Slam is transforming Central Park’s Wollman Rink into an authentic grass tennis court, bringing a bit of the event’s unique magic to help win over the NYC audience.

June 16, 2026

World No. 1 Jannik Sinner falls in second round of French Open, ending bid for career Grand Slam

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French Open emotions, drama, and temperatures have reached new heights as the European heatwave rages on. The women’s bracket has mostly kept it cool and played out as expected, but the men’s field is suddenly wide open.

May 29, 2026

Reigning champ Coco Gauff advances to second round of French Open

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Between the protests, the heat wave, and Naomi Osaka’s couture, there’s almost too much to keep up with at the French Open as the second round gets underway. Good thing we have you covered — allez.

May 27, 2026

Charlotte leads as potential WTA Finals host, which could benefit the banking capital and related financial brands

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Charlotte, NC, has emerged as the leading contender to host the WTA Finals in 2027 after the three-year deal to host the WTA’s final tournament in Riyadh, Saudi Arabia, wraps later this year. The North Carolina city is being floated as an option amid geopolitical tensions in the Gulf, which have already affected the sporting calendar.

April 07, 2026

Emma Raducanu leaves Nike for Uniqlo as smaller brands provide unique opportunities for tennis players

Sports Business

Emma Raducanu leaves Nike for Uniqlo as smaller brands provide unique opportunities for tennis players

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February 26, 2026

This week, British tennis star Emma Raducanu left Nike to ink a multiyear deal with Japanese clothing brand Uniqlo, following in the footsteps of heavy-hitters like Roger Federer and Novak Djokovic. The move illustrates how athletes and smaller brands have more leverage than ever when it comes to sports apparel giants. Let’s dive in.

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The GIST of It Podcast

Ep #585

Good Good Golf and Callaway did a bad, bad thing

August 27, 2026

Listen on Apple Music Listen on Spotify

Good Good Golf and Callaway did a bad, bad thing

ICYMI, Good Good Golf and Callaway are in hot, hot water after releasing a video ad that depicted a woman being shoved to the ground. The backlash was swift and fierce, but questions remain, like how did this gross concept even receive approval in the first place? Tune in to hear The GIST of It co-hosts Ellen Hyslop and Steph Rotz’s unfiltered thoughts on this *gestures wildly* absolute disaster.