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WTA releases new content series spotlighting athletes’ global connections to food and culture

WTA releases new content series spotlighting athletes’ global connections to food and culture

Sports Business

WTA releases new content series spotlighting athletes’ global connections to food and culture

The WTA is embracing storytelling opportunities around its global (and highly-marketable) athletes. In May, the women’s tennis league debuted Style Unpacked, a docuseries that paired WTA athletes with world-class stylists. Last week, the WTA recalibrated that formula with WTA Tour Bites, an original series that tells personal stories through the lens of food.

Wimbledon engages NYC tennis fans with Barclays-sponsored activation

Wimbledon engages NYC tennis fans with Barclays-sponsored activation

Wimbledon engages NYC tennis fans with Barclays-sponsored activation

Wimbledon will be here in two weeks — and by here, we also mean here in North America. The All England Club which hosts the UK’s Grand Slam is transforming Central Park’s Wollman Rink into an authentic grass tennis court, bringing a bit of the event’s unique magic to help win over the NYC audience.

World No. 1 Jannik Sinner falls in second round of French Open, ending bid for career Grand Slam

World No. 1 Jannik Sinner falls in second round of French Open, ending bid for career Grand Slam

World No. 1 Jannik Sinner falls in second round of French Open, ending bid for career Grand Slam

French Open emotions, drama, and temperatures have reached new heights as the European heatwave rages on. The women’s bracket has mostly kept it cool and played out as expected, but the men’s field is suddenly wide open.

Reigning champ Coco Gauff advances to second round of French Open

Reigning champ Coco Gauff advances to second round of French Open

Reigning champ Coco Gauff advances to second round of French Open

Between the protests, the heat wave, and Naomi Osaka’s couture, there’s almost too much to keep up with at the French Open as the second round gets underway. Good thing we have you covered — allez.

Charlotte leads as potential WTA Finals host, which could benefit the banking capital and related financial brands

Charlotte leads as potential WTA Finals host, which could benefit the banking capital and related financial brands

Charlotte leads as potential WTA Finals host, which could benefit the banking capital and related financial brands

Charlotte, NC, has emerged as the leading contender to host the WTA Finals in 2027 after the three-year deal to host the WTA’s final tournament in Riyadh, Saudi Arabia, wraps later this year. The North Carolina city is being floated as an option amid geopolitical tensions in the Gulf, which have already affected the sporting calendar.

Emma Raducanu leaves Nike for Uniqlo as smaller brands provide unique opportunities for tennis players

Emma Raducanu leaves Nike for Uniqlo as smaller brands provide unique opportunities for tennis players

Emma Raducanu leaves Nike for Uniqlo as smaller brands provide unique opportunities for tennis players

This week, British tennis star Emma Raducanu left Nike to ink a multiyear deal with Japanese clothing brand Uniqlo, following in the footsteps of heavy-hitters like Roger Federer and Novak Djokovic. The move illustrates how athletes and smaller brands have more leverage than ever when it comes to sports apparel giants. Let’s dive in.

February 26, 2026

World No. 1 Carlos Alcaraz wins Australian Open, clinches career Grand Slam

World No. 1 Carlos Alcaraz wins Australian Open, clinches career Grand Slam

World No. 1 Carlos Alcaraz wins Australian Open, clinches career Grand Slam

While you were almost certainly sleeping, tennis history was made in Melbourne during this weekend’s Australian Open finals. Here’s what you missed on Glee the signature blue hard courts of Rod Laver Arena.

February 02, 2026

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

Sports Business

How Naomi Osaka’s legacy off the court rivals her accomplishments on it

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January 31, 2026

The intrigue surrounding Naomi Osaka goes far beyond tennis. Born to a Japanese mom and Haitian-American dad, Osaka trained diligently to become one of American tennis’ top stars.

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The GIST of It Podcast

Normalizing motherhood in sport

June 25, 2026

Listen on Apple Music Listen on Spotify

Normalizing motherhood in sport

Normalizing motherhood in sport

We’re celebrating for all the right reasons today. Blayre Turnbull of the Toronto Sceptres is pregnant, marking the first PWHL player going through pregnancy in the league’s three-year history. It felt like as good a time as any to explore what the PWHL’s maternity policy is and how it stacks up to the rest of the pro women’s sports landscape.

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World No. 1 Aryna Sabalenka to face No. 5 Elena Rybakina for third Australian Open title

World No. 1 Aryna Sabalenka to face No. 5 Elena Rybakina for third Australian Open title

World No. 1 Aryna Sabalenka to face No. 5 Elena Rybakina for third Australian Open title

With very few surprises along the way, the star-studded Australian Open finals are finally set, with the women’s title match tomorrow at 3:30 a.m. ET and the men’s Sunday at the same time. Stock up on coffee and read on for what to expect at Rod Laver Arena.

January 30, 2026

World No. 1 Carlos Alcaraz advances to Australian Open semis, two wins from career Grand Slam

World No. 1 Carlos Alcaraz advances to Australian Open semis, two wins from career Grand Slam

World No. 1 Carlos Alcaraz advances to Australian Open semis, two wins from career Grand Slam

The only thing hotter than the temps Down Under is the on-court action — the Australian Open semis are officially set, complete with lots of chalk and a handful of surprises.

January 27, 2026

Iga Świątek, Carlos Alcaraz chasing career Grand Slams at Australian Open

Iga Świątek, Carlos Alcaraz chasing career Grand Slams at Australian Open

Iga Świątek, Carlos Alcaraz chasing career Grand Slams at Australian Open

The Australian Open, the 100th tennis Grand Slam of the 21st century, begins Down Under on Sunday, aka tomorrow on this side of the world. With the tourney’s largest-ever prize pool (a cool $74.9M) up for grabs, here are the men’s and women’s players to know.

January 15, 2026

Mercedes-Benz announces game-changing WTA partnership to close pay gaps

Mercedes-Benz announces game-changing WTA partnership to close pay gaps

Mercedes-Benz announces game-changing WTA partnership to close pay gaps

December 11, 2025

Carlos Alcaraz, Aryna Sabalenka win 2025 US Open titles

Carlos Alcaraz, Aryna Sabalenka win 2025 US Open titles

Carlos Alcaraz, Aryna Sabalenka win 2025 US Open titles

In the face of one presidential distraction, this weekend belonged to the US Open stars, with repeat winners crowned in the grand finale at Arthur Ashe Stadium.

September 08, 2025

Previewing the US Open Women's Final between No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova

Previewing the US Open Women's Final between No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova

Previewing the US Open Women's Final between No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova

We’re serving up a Saturday newsletter because the US Open Women’s Final is today at 4 p.m. ET, a showdown between fierce world No. 1 Aryna Sabalenka and American No. 9 Amanda Anisimova.

September 06, 2025

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