
Sports Business
AUSL kicks off a historic softball marketing campaign as ESPN expands its reach
🥎
March 26, 2025
Yesterday, the Athletes Unlimited Softball League (AUSL) officially debuted its "This is Legendary" campaign ad, which the league describes as the largest marketing initiative for pro softball in the U.S. The star-studded spot will air across ESPN networks to promote the new league, which tips off June 7th.
Read Full StoryThe GIST of It Podcast
Ep #481Anna Leigh Waters is the world’s best pickleballer — and she’s spilling tea
July 31, 2025

Pickle while you work.
ICYMI, pickleball is the fastest growing sport in the U.S., with superstar athletes like Tom Brady and LeBron James investing in pro leagues to capitalize on the trend sweeping the nation. But the real star of the court? Anna Leigh Waters, the world’s best pickleballer, who currently holds the Professional Pickleball Association’s No. 1 ranking in women’s singles, doubles, and mixed doubles. She’s kind of a big dill deal.
On today’s episode of The GIST of It, co-host Ellen Hyslop sits down with Waters to discuss the sport’s monumental rise, plus what it was really like playing alongside American tennis legend Andre Agassi. Don’t miss a minute.