The elite track & field business model is complicated, especially when it comes to athlete pay. The competitors shine globally every four years at the Olympics but, beyond that, fandom and media attention are devoted yet niche, which is why startup leagues like Athlos are trying to reach a wider, year-round audience. Athletes are also considering new, innovative ways to navigate today’s landscape. We recently spoke with Colleen Quigley, a former Olympic steeplechase competitor and Meridia co-founder who’s breaking the mold of the sport’s team structure with a new sponsorship and revenue-sharing model.