Olympic Sports | The GIST

Mikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brands

Mikaela Shiffrin was one of the most recognized athletes heading into Milano Cortina 2026, and she emerged from the Games with more hype than ever before. Shiffrin is enjoying a new era for women Winter Olympians, who can now leverage their athletic success beyond the Games through fashion and media.

April 02, 2026

Team USA defeats Canada to win first men’s hockey Olympic gold since 1980

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It wasn’t a Miracle, but 46 years later, the result was the same: Team USA is back atop the men’s hockey world, beating Canada 2–1 in 3-on-3 overtime yesterday to win Olympic gold for the first time since 1980. Here’s how the red, white, and blue claimed the final hardware of the Milano Cortina Games.

February 23, 2026

Team USA sparks comeback to defeat Canada 2–1 for the Olympic gold medal

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It’s not how you start, it’s how you finish — and yesterday, Team USA women’s hockey embraced the adage, posting a dramatic 2–1 overtime comeback to clinch their third-ever gold medal…all against their archrival Canada, no less. Here’s how the historic dub went down.

February 20, 2026

Figure skater Alysa Liu becomes first American woman to win individual Olympic gold medal in 24 years

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For the first time in 24 years, an American woman has won individual Olympic figure skating gold: Former retiree Alysa Liu rose to the occasion yesterday, clinching the title with a breathtaking freeskate. Grab some tissues because this story’s inspiring as heck.

February 20, 2026

Team USA is the heavy favorite heading into Milano Cortina Olympics gold medal game

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It’s all hockey, all the time with the Team USA women’s gold medal game against Canada set for today at 1:10 p.m. ET while the boys recover from yesterday’s taxing quarter-final (QF) dub. Channel your inner Herb Brooks — great moments are born from great opportunity, after all.

February 19, 2026

Olympic, Paralympic brands dazzle in front of record global audience at Milano Cortina 2026

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Americans dig the Winter Olympics. Last week, the first five days of the Winter Olympics wrapped with 26.5M viewers across NBC platforms, a 93% increase over a comparable period at Beijing 2022. This has been followed with record-breaking global audiences fueled by digital and social growth: Social engagement has doubled since Beijing 2022, with Olympic digital platforms surpassing 100M users.

February 19, 2026

American skier Mikaela Shiffrin aims to end eight-year medal drought

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American skiing star Mikaela Shiffrin, the winningest Alpine skier of all time, hasn’t won an Olympic medal since 2018 — and her final chance to reach the podium at these Games is in today’s 7:30 a.m. ET slalom. Drop right in on today’s story as her Olympic journey continues.

February 18, 2026

Norway’s dominating the Milano Cortina Olympics — but why?

Sports News

Norway’s dominating the Milano Cortina Olympics — but why?

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February 17, 2026

You’ve probably seen the viral clips of Norwegian skier Johannes Høsflot Klaebo dominating the competition, but did you notice Norway is also running away with the medal count at the Milano Cortina Olympics? The small country with a population of just 5.6M has already racked up a Games–leading 28 medals, and 12 of them are gold. “Winning” the Winter Games is nothing new for the Norwegians, who also boast the all-time Winter Olympic medals record. Let’s discuss the secrets to their success.

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The GIST of It Podcast

Ep #549

AUSL’s Golden Tickets are going viral and changing lives

April 21, 2026

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AUSL’s Golden Tickets are going viral and changing lives

Ready to smile?

Then look no further than today’s episode of The GIST of It. Today, co-hosts Ellen Hyslop and Steph Rotz are sharing the story of Athletes Unlimited softball’s viral Golden Tickets, handed out to college players around the country to let them know their dreams of becoming a pro softball player are about to come true. It’ll melt your heart in the best way.