
Sports Business
Saudi Arabia’s PIF deepens its golf influence with latest sponsorship
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February 14, 2025
Saudi Arabia’s Public Investment Fund (PIF) is stepping up its golf investment on the women’s side. The PIF was announced yesterday as the new title partner of the Saudi Ladies International event, which will feature a $5M prize pool — one of the largest in women’s pro golf outside of the LPGA’s five majors and a few other LPGA Tour events.
Read Full StoryThe GIST of It Podcast
Ep #481Anna Leigh Waters is the world’s best pickleballer — and she’s spilling tea
July 31, 2025

Pickle while you work.
ICYMI, pickleball is the fastest growing sport in the U.S., with superstar athletes like Tom Brady and LeBron James investing in pro leagues to capitalize on the trend sweeping the nation. But the real star of the court? Anna Leigh Waters, the world’s best pickleballer, who currently holds the Professional Pickleball Association’s No. 1 ranking in women’s singles, doubles, and mixed doubles. She’s kind of a big dill deal.
On today’s episode of The GIST of It, co-host Ellen Hyslop sits down with Waters to discuss the sport’s monumental rise, plus what it was really like playing alongside American tennis legend Andre Agassi. Don’t miss a minute.