Women's sports are on the rise thanks to increased media access and sponsorship opportunities
Women's sports are on the rise thanks to increased media access and sponsorship opportunities
To see how general sports fans feel about the growth of the women’s game, Aggregate Sports recently surveyed 1K adults about how the times are a-changin’.
November 22, 2023
Native American mascots in sports
Native American mascots in sports
In honor of November being Native American Heritage Month in the U.S. and with American Thanksgiving later this week, we’re focusing on Native American mascots in sports and the work being done to eliminate these harmful stereotypes.
November 19, 2023
Serving for female financial empowerment with Chris Evert
Serving for female financial empowerment with Chris Evert
The GIST sat down with 18-time Grand Slam singles tennis champion and former WTA president Chris Evert to discuss her financial journey, why it’s so important for women (athletes and non-athletes alike) to take control of their finances, and what she sees next in women’s sports. Game, set, here we go.
November 07, 2023
The UK sees record audiences tune into international women's sporting events in 2023
The UK sees record audiences tune into international women's sporting events in 2023
Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.
November 06, 2023
Nike and Dove launch new website to help young girls build confidence in the sports world
Nike and Dove launch new website to help young girls build confidence in the sports world
Nike and Dove have teamed up to launch Body Confident Sport, a website that offers scientifically proven coaching tools to help tween and teenage girls feel confident and comfortable in the sports world.
October 27, 2023
The Israel-Hamas War affects Gulf investments
The Israel-Hamas War affects Gulf investments
Due to the conflict, sports deals between Gulf, European, and American entities are expected to slow, pause, or fall apart entirely.
October 20, 2023
Peloton to feature WNBA-specific initiatives in 2024
Peloton to feature WNBA-specific initiatives in 2024
The fitness company’s first-ever live sports deal will allow League Pass subscribers to watch games (along with NBA and WNBA–themed classes!) right from their bikes.
October 20, 2023
Research shows that reach continues to be a problem for women's sports marketing
Research shows that reach continues to be a problem for women's sports marketing
Tech research firm Sports Innovation Lab (SIL) released a 41-page report yesterday offering optimal, research-backed methods for investing in women’s sports.
October 18, 2023
NCAA president Charlie Baker asks Congress to affirm that student-athletes are not school employees
NCAA president Charlie Baker asks Congress to affirm that student-athletes are not school employees
Yesterday, NCAA president Charlie Baker tried a new strategy: He asked Congress to affirm that student-athletes (SAs) are not school employees, a move that would help keep regulation under the NCAA’s umbrella, instead of the judicial system’s.
October 18, 2023
Celebrating LGBTQIA+ History Month
Celebrating LGBTQIA+ History Month
October is LGBTQIA+ History Month, so today we’re digging into the origins of this commemorative month, the athletes who’ve broken cis-heteronormative barriers, and the work still to do.
October 15, 2023