Aside from one trend — tennis has a clear advantage — the data showed how a Grand Slam victory can kickstart sponsorships, why Eileen Gu is the perfect model for luxury brands, and how USWNT stars can succeed under a constant spotlight.

December is Universal Human Rights Month, and in its honor, we’re highlighting some of the fiercest moments of athlete activism.

New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold for the first time next year, proving that investing in women athletes is the New Year’s resolution.

Part 3 of our three-part series in partnership with Topps will focus on innovation in the card collecting space and what that means for women’s sports.

To wrap up a long U.S. holiday weekend dedicated to giving thanks — and as a palate-cleansing preview to Giving Tuesday — we’re sharing stories of athletes and leagues who are giving back, elevating their communities, and incrementally leveling the playing field, one act of kindness at a time.

To see how general sports fans feel about the growth of the women’s game, Aggregate Sports recently surveyed 1K adults about how the times are a-changin’.

In honor of November being Native American Heritage Month in the U.S. and with American Thanksgiving later this week, we’re focusing on Native American mascots in sports and the work being done to eliminate these harmful stereotypes.

After a year of landmark wins, companies can learn from Ally’s approach to understand how true allies show up for the women’s game.

The GIST sat down with 18-time Grand Slam singles tennis champion and former WTA president Chris Evert to discuss her financial journey, why it’s so important for women (athletes and non-athletes alike) to take control of their finances, and what she sees next in women’s sports. Game, set, here we go.

Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.

In honor of the spooky season, we've rounded up some of the sports world’s eeriest ghost stories.