Gatorade announces new marketing strategy focusing on women, college athletes

Allyson Felix & Michelle Wie West pursue business ventures with Nike

Serena Williams trading card sells for record $266K

DAZN: Grab the remote

Naomi Osaka: launching EVOLVE sports agency

NFTs: Paige Bueckers assists Instagram launch

Ally: Equal media spending

Twitter: More women’s sports on your timeline

NCAA: Loosening up

NIL: NBC Sports wants in

Trailblazer Venture Studio: Billie Jean King, Dodgers team up

OpenSponsorship: Serena Williams’ investment serve