Sports Business | The GIST

Increase in women’s sports podcasts illustrates latest trends in the audio space

The podcast space is finally listening to women’s sports fans — something we’ve been doing since 2020. Everyone from sports media companies to standalone podcasts are getting into the women’s game, so we’re covering some trends in the space and what they mean for the future.

July 23, 2025

Athlos plans on debuting long jump event in unique Times Square venue

Athlos — the women’s track meet launched last year — is returning this fall with a clever plan to win over fans. Yesterday, the organization confirmed it will host a portion of its competition in the heart of Times Square. This is reminiscent of recent PLL and WLL strategy, illustrating how niche sports and upstart leagues are using unconventional gimmicks to hook viewers.

July 18, 2025

AdWeek shares TrackSuit insights on Gen Z brand consideration in 2025

On Wednesday, AdWeek published purchase consideration insights from brand tracking platform Tracksuit. The data highlights the biggest shifts in purchase consideration among popular Gen Z brands from January to June, proving that authenticity and wellness work best to win over young fans. Here are the key takeaways and the ways they’re being implemented across women’s sports.

July 11, 2025

SponsorUnited reveals June’s most popular brands based on marketing campaign buzz

Last week, sports sponsorship data insights platform SponsorUnited revealed the 30 most-searched sponsors on its platform for June. The platform’s search data indicated which brands were most buzzworthy last month, with each employing different marketing strategies to make waves with sports fans.

July 07, 2025

3XBA collabs with Rough & Tumble as sports leagues explore women’s sports bar partnerships

Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, the second-ever women’s sports bar. Through their new agreement, the two entities will promote one another through activations at live events.

June 30, 2025

Sundial Media and Technology Group inks unique partnership with Grand Slam Track

Sundial Media and Technology Group (SMTG) — the media and live events company behind Essence, Afropunk, and Refinery29 — finalized a unique partnership with Grand Slam Track (GST), a new track and field competition that kicked off this year. SMTG will facilitate media coverage of GST in addition to improving track day experiences for fans.

June 23, 2025

Tubi secures rights to new Naomi Osaka project as streamers develop more women’s sports content

As interest in women’s sports grows, so does the enthusiasm for content surrounding the women’s game. After seeing Netflix benefit from cult faves Drive to Survive and Full Swing, documentaries that converted new fans to F1 and golf, fellow streamers are considering how to leverage storytelling to win over young, more casual sports fans.

June 18, 2025

Sports Business

Investing in women athletes could be a game-changer for brands

June 13, 2025

Unlike the limit, the perfect women’s sports brand marketing strategy does exist — at least according to Parity, who released its latest research report yesterday about the business of women’s sports.

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The GIST of It Podcast

Ep #480

Explained: Trump's college sports executive order

July 29, 2025

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Explained: Trump's college sports executive order

President Donald Trump’s got some ’splainin’ to do.

ICYMI, the college sports landscape is changing by the minute — and the NCAA’s leaders are begging the federal government to intervene and start regulating name, image, and likeness deals. Enter: President Donald Trump. The suddenly sports-obsessed president signed his 176th executive order on July 24th, titled “SAVING COLLEGE SPORTS” — but what exactly did he accomplish? That’s what The GIST of It co-hosts Ellen Hyslop and Steph Rotz will explain in this episode. Buckle up.