On Wednesday, the NY Liberty announced a partnership with Rihanna’s billion-dollar Fenty Beauty empire. The collab is the latest example of a popular, celeb-driven brand carefully curating its sports sponsorships, namely by working with teams and athletes that have prestige and influence.

Think your bestie’s bachelorette was chaotic? Try the NBA Playoffs. For the first time in league history, two 60-win teams are down 0-2 in the second round — an unprecedented double whammy that has us questioning everything.

Turns out home is where the heartbreak is after all four second-round hosts lost their respective Game 1s for the first time in NBA history.

Before digging into the high-stakes hoopla, it’s only apt that we give San Antonio Spurs coaching legend Gregg “Pop” Popovich his flowers after the icon announced on Friday that he was stepping down as the team’s head coach after 29 years.

WNBA ticket demand is at an all-time high: This year’s All-Star Game sold out within a day, and according to ticket sales platform StubHub, the W is much more popular this season. At a time when the industry needs to know where W fans are showing up, here’s more insight from StubHub’s data as we approach May 16th’s season tipoff.

Like your friends in their late twenties, NBA teams are on very different trajectories: Some are preparing for the start of the second round, others are still locked in a tightly-contested first-round series, and a few more are catching flights to Cancun. Let’s dig in.

Yesterday, the WNBA made history (again) by announcing that all games in its expanded preseason slate will be broadcast or streamed this year. The move comes as the W continues to monetize its product, and with this whole new chunk of games, brands can reach WNBA superfans like never before.

Despite what the now-eliminated Miami Heat would have you believe, it’s not nearly quitting time — the postseason NBA fun has only just begun as the feisty first-round matchups continue. Nothing but net (and drama).

It’s only been a few weeks since Paige Bueckers was drafted to the WNBA’s Dallas Wings, but the entire ecosystem is already benefiting from the “Bueckers Effect.”

Spring cleaning on the to-do list? Take inspo from the Oklahoma City Thunder, who busted out the brooms to sweep the Memphis Grizzlies on Saturday and became the first team to advance to the second round. While the juggernaut Cleveland Cavaliers (up 3-0) ready cleaning supplies of their own for a potential sweep of the Miami Heat tonight at 7:30 p.m. ET, every other squad is preparing for a battle of attrition. That’s the postseason, baby.

The March Madness superstars may be done dancing, but the high-stakes hoopla is far from over. Tonight marks the start of the drama-filled NBA Play-In Tournament, so today’s special edition has everything you need to know about the postseason action ahead. Let’s ball.

The hype around projected No. 1 WNBA Draft pick Paige Bueckers is reminiscent of last year’s frenzy around aforementioned Fever star Caitlin Clark. Her entry into the league spurred spending around the Fever, the W, and Clark herself, and it seems the same is expected for Bueckers and her potential landing place, the Dallas Wings