The GIST

Instagram and Spotify share data from Taylor Swift’s appearance on New Heights podcast

Earlier this week, Taylor Swift broke the Internet by announcing she would join her boyfriend Travis Kelce’s podcast, New Heights, for the first time to release initial details for her 12th album. Unsurprisingly, early data around Swift’s announcement further demonstrate the power of Swifties crossing over into the sports world.

August 15, 2025

Bay FC expected to shatter NWSL attendance record at Oracle Park

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From Lizbeth Ovalle’s record-setting $1.5M transfer to the Orlando Pride to The Show at San Francisco’s Oracle Park, women’s soccer history is being made from sea to shining sea in the NWSL this week. Here’s what you need to know about the fan-footy-tastic fun, plus how it fits into the latest trend in the women’s sports space.

August 22, 2025

Parity research indicates women’s soccer fans show above-average loyalty to sponsors in the space

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On Wednesday, women athlete sponsorship platform Parity released a report on the distinct brand opportunity among women’s soccer fans. While we’ve known that soccer fans tend to create uniquely passionate communities, Parity’s survey uncovered just how much that camaraderie extends to sponsors.

August 22, 2025

Nailcare brand Orly’s VP Tal Pink shares insights on the brand’s LA Sparks partnership

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This week, nailcare brand Orly celebrated its 50th anniversary by launching its first-ever sports partnership with the LA Sparks. As nailcare brands begin tapping on women’s sports, we enjoyed an in-depth conversation with Orly about how consumer trends and its LA roots led to this partnership.

August 22, 2025

WNBA breaks attendance record amid epic season

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More than 2.5M fans (and counting) have packed WNBA arenas this year, making 2025 the most-attended season in league history. Amazing what can happen when folks have access to world-class hoops — here’s the latest from the ever-captivating hardwood.

August 22, 2025

Breaking down the 2025 Women’s Rugby World Cup

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The 10th edition of the Women’s Rugby World Cup begins today at 2:30 p.m. ET as top-ranked (and tourney hosts) England open the competition against No. 10 USA. With women’s rugby hype at a fever pitch, here’s everything you need to know before kick-off. Let’s ruck and roll.

August 22, 2025

Connecticut Sun reportedly exploring multiple options for sale

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The struggling Connecticut Sun, who will officially miss the playoffs for the first time since 2016, aren’t just contending with on-court troubles — the saga surrounding the team’s potential sale is just getting started. Let’s break down yesterday’s fascinating ESPN report.

August 20, 2025

⚾ “F” is for friends who do stuff together

Sports News

Milwaukee Brewers’ 14-game win streak snapped, underdog squad still leads MLB

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August 18, 2025

The Milwaukee Brewers’ franchise record 14-game win streak was snapped with yesterday’s narrow 3–2 extra inning loss to the Cincinnati Reds, but the Brew Crew’s rise to the top of the MLB standings is still the talk of the diamond.

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The GIST of It Podcast

Ep #487

It’s messy: Breaking down the messy potential Connecticut Sun sale

August 21, 2025

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It’s messy: Breaking down the messy potential Connecticut Sun sale

Money, money, money.

Always funny in a rich man’s world — like the WNBA, where the Connecticut Sun’s potential sale is causing some serious drama. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz break down a new report from ESPN that details the behind-the-scenes moves as the league’s smallest market tries to find a new home. From potential buyers in new cities to the W’s plan to move the team whenever they like, it’s messy, messy, messy. Buckle up.