The GIST

No. 1 Indiana completes perfect season, wins first national championship

Sorry, Hannah — turns out the Hoosiers are perfect. ICYMI: No. 1 Indiana beat No. 10 Miami 27–21 in Monday’s College Football Playoff (CFP) national championship, capping off an undefeated 16-0 season and a truly stunning program turnaround.

January 21, 2026

Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

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Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

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Fire ’fits, helpful hands, and one certified walking bucket? Yep, Unrivaled had it all over the weekend. Here are the headlines emerging from the innovative 3v3 league’s second weekend of action.

January 20, 2026

Everything you need to know about the 2026 CFP national championship

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The history of determining college football’s national champion is…messy, and the sport’s leaders have been tinkering with the postseason format for decades to make it as fair, transparent, entertaining, and, well, profitable as possible.

January 19, 2026

The year-round marketing power of Eileen Gu illustrates opportunity around Olympic, Paralympic athletes

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The Olympics have a marketing problem: While passion for the Summer Games is a worldwide phenomenon, it’s only accessible to brands every four years. It’s even worse for the Winter Olympics, which has fewer marketing dollars and less media attention, demonstrating that brands often fail to harness the total appeal of winter sports.

January 17, 2026

Previewing the NFL Divisional Round

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The four-game slate kicks off with the AFC No. 1 seed Broncos welcoming in quarterback (QB) Josh Allen and the Bills. The last time Denver played host in the postseason? The 2015 season, when a little someone named Peyton Manning was under center…but plenty has changed since then.

January 17, 2026

West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes

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As predicted earlier this week, the WNBA and WNBPA have agreed to a moratorium on free agency transactions as the two sides continue to iron out a new CBA. In the meantime, free agents are left in the lurch when it comes to training in offseason facilities — but universities and companies are closing the gap.

January 15, 2026

West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes

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January 15, 2026

Crux Football expands women’s soccer portfolio as investors recognize opportunity

Sports Business

Crux Football expands women’s soccer portfolio as investors recognize opportunity

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January 15, 2026

Yesterday, Swedish football club FC Rosengård transferred ownership of its women’s club under a new holding, FC Rosengård Elitfotboll AB, which gives Crux Football 49% ownership. This is the second women’s football team under Crux, a multi-club ownership group investing across Europe.

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The GIST of It Podcast

Ep #522

Getting emotional watching figure skating

January 13, 2026

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Getting emotional watching figure skating

Axels, and lutzes, and salchows, oh my.

Still picking your jaw up off the floor after last weekend’s national figure skating championships? Same. That’s why today’s episode of The GIST of It is a twizzling, axel-filled ode to the newly-named figure skating Olympians representing the USA and Canada at the Milano Cortina Games next month. Tune in to hear co-hosts Ellen Hyslop and Steph Rotz wax poetic about one of the Olympics’ most popular sports.