The GIST

MLB invests in pro softball, Women’s College World Series opens with a bang

Yesterday was like Christmas for softball fans, starting with the news that MLB will make a strategic investment in the Athletes Unlimited Softball League (AUSL) ahead of their debut season next week, followed by a high-octane opening day of the Women’s College World Series (WCWS). Let’s unpack all the latest.

May 30, 2025

Breaking down the WNBA’s expansion plans

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The WNBA defined the relationship with three new cities on Monday, announcing expansion to Cleveland in 2028, Detroit in 2029, and Philadelphia in 2030. With an 18-team league looming, here are the green, red, and beige flags surrounding the news.

July 02, 2025

Why you need to watch the UEFA Women’s Euro

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While the NWSL is on break, there’s incredible women’s soccer happening across the pond: The month-long UEFA Women’s Euro begins today in Switzerland, pitting the 16 best European squads against one another for continental glory. Let’s kick it.

July 02, 2025

The top storylines at Wimbledon 2025

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And just like that, it’s time for tennis’ third Grand Slam of the year: Wimbledon, the white-clad, grass-court tournament. With first-round matches already underway, here are the key storylines surrounding the most prestigious major of the season.

June 30, 2025

SponsorPulse shares data insights on Wimbledon fandom in U.S. as sponsorship opportunities loom

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With Wimbledon coming up, SponsorPulse followed up 2024 data insights on Wimbledon fandom in the U.S., illustrating the fan profile and opportunity for brands to engage as the British Grand Slam faces growth challenges.

June 30, 2025

3XBA collabs with Rough & Tumble as sports leagues explore women’s sports bar partnerships

Last week, 3XBA — a professional touring FIBA 3x3 women’s basketball league — announced a unique partnership with Seattle’s Rough & Tumble Pub, the second-ever women’s sports bar. Through their new agreement, the two entities will promote one another through activations at live events.

June 30, 2025

Las Vegas Ace A’ja Wilson becomes fastest player to score 5K career points

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Think of today’s WNBA updates like an episode of Love Island — there’s a hot bombshell, a dramatic split, and something that just might break the internet. Cracking on…

June 27, 2025

🎾 First is the worst, second is the best

Sports News

Coco Gauff, Carlos Alcaraz rally to win French Open titles

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June 09, 2025

For the first time since 1984, the world No. 1 and No. 2 women’s and men’s tennis players reached the Roland-Garros final — and in both cases, the second-ranked athlete prevailed. Here’s how it all went down in Paris.

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The GIST of It Podcast

Ep #472

Business is booming: The WNBA’s record-setting expansion

July 01, 2025

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Business is booming: The WNBA’s record-setting expansion

Keep going, keep growing.

The WNBA announced their long-term expansion plans on Monday, revealing that the league is aiming to reach a whopping 18 teams in the next five years. Today’s episode of The GIST of It takes a closer look at why the WNBA chose Cleveland, Detroit, and Philadelphia as their newest markets, with co-hosts Ellen Hyslop and Steph Rotz breaking down the deets, including the record-setting expansion fee each squad will pay to join women’s basketball’s hottest club.

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