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Lack of planning impacts mysteriously postponed 2026 WAFCON

Lack of planning impacts mysteriously postponed 2026 WAFCON

Sports Business

Lack of planning impacts mysteriously postponed 2026 WAFCON

The WNBA trade deadlines looms as rivals take the hardwood

The WNBA trade deadlines looms as rivals take the hardwood

The WNBA trade deadlines looms as rivals take the hardwood

A tunnel ’fit that speaks for itself, eyebrow-raising rumors ahead of Sunday’s 3 p.m. ET trade deadline, one of the best rivalries in basketball on deck — no one does it quite like the WNBA.

NWSL mid-week preview, Esther González leaves Gotham FC for personal reasons

NWSL mid-week preview, Esther González leaves Gotham FC for personal reasons

NWSL mid-week preview, Esther González leaves Gotham FC for personal reasons

Still missing the FIFA men’s World Cup? We have the perfect mid-week pick-me-up: The second half of the NWSL season is almost here and while teams like the Washington Spirit and Utah Royals are rising to the top, there’s still plenty of footy to play before the eight-team playoff field is finalized this fall. Here’s the latest moves and matches from the pitch.

2026 WNBA All-Star Weekend reaches new heights thanks to off-court impact

2026 WNBA All-Star Weekend reaches new heights thanks to off-court impact

2026 WNBA All-Star Weekend reaches new heights thanks to off-court impact

Any way you slice it, the 2026 WNBA All-Star Weekend (ASW) in Chicago was a true success, from impressive attendance at the game itself to the many brand activations and presidential pep talks. The event celebrated the power of women’s sports and showcased the profitability of the W. Reaching new heights.

Two storylines to watch in the second half of the 2026 WNBA season

Two storylines to watch in the second half of the 2026 WNBA season

Two storylines to watch in the second half of the 2026 WNBA season

The Group Chat popped off about all things WNBA All-Star Weekend, from the historic three-point contest to the most chaotic livestream in sports to the collection of ’fits that belong in the Louvre. Now, it’s back to reality as the second half of the season tips off tomorrow.

Utah Talons repeat as AUSL champions

Utah Talons repeat as AUSL champions

Utah Talons repeat as AUSL champions

The Utah Talons are your 2026 Athletes Unlimited Softball League (AUSL) champions, defending their crown by sweeping the Chicago Bandits in this weekend’s best-of-three championship series.

Delta’s WNBA deal is winning over Gen Z women travelers

Delta’s WNBA deal is winning over Gen Z women travelers

Delta’s WNBA deal is winning over Gen Z women travelers

For 2026 WNBA All-Star Weekend (ASW), Delta rolled out a new activation that hits on a few key marketing notes to draw in their target demographic of young women. It involves exclusive membership, loyalty points, and free stuff — all things consumers love. We spoke with Emmakate Young, Delta’s managing director of sponsorships and partnership management, about the airline’s latest campaign and the wins it’s seen since its WNBA partnership has taken flight.

Breaking down every event at WNBA All-Star Weekend

Breaking down every event at WNBA All-Star Weekend

Sports News

Breaking down every event at WNBA All-Star Weekend

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July 24, 2026

Whatever your priorities ahead of WNBA All-Star Weekend, one thing’s for sure: The league’s best are about to put on a show. Here’s the lowdown on all the hoops happenings.

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The GIST of It Podcast

The hoops and the happenings ahead of WNBA All-Star Weekend

July 23, 2026

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The hoops and the happenings ahead of WNBA All-Star Weekend

The hoops and the happenings ahead of WNBA All-Star Weekend

Ready to get your game on and go play? So are the WNBA’s best. That’s why on today’s episode of The GIST of It, co-hosts Steph Rotz and Lauren Tuiskula are going all in on All-Star Weekend, breaking down the on-court action and putting their crystal balls to the test. And because it’s the WNBA — the spiciest league in sports — there’s some tea to spill, too. Let’s hoop to it.

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T.J. Maxx marketing head Emily Trent discusses women’s sports sponsorship strategy

T.J. Maxx marketing head Emily Trent discusses women’s sports sponsorship strategy

T.J. Maxx marketing head Emily Trent discusses women’s sports sponsorship strategy

Budget-friendly retailer T.J. Maxx has been stepping up its women’s sports sponsorship game in recent years, partnering with ESPN, Boston Legacy FC, and over 55 women athletes, coaches, and broadcasters. At this year’s ESPYs, it doubled down on visibility with one of its top athlete ambassadors: rugby star Ilona Maher.

Wearable medtech company Forme signs expansive WNBPA partnership as it prioritizes brand alignment and usage among athletes

Last week, the WNBPA announced a partnership with Forme, a unique sports apparel company with patented wearable tech that improves posture (just ask Taylor Swift). We spoke with WNBPA president Nneka Ogwumike, WNBPA executive director Terri Carmichael Jackson, and Forme founder Dr. Stephen Liu about the deal and the opportunities for medtech start-ups in sports.

Way-too-early picks for the WNBA’s end-of-season awards

Way-too-early picks for the WNBA’s end-of-season awards

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Way-too-early picks for the WNBA’s end-of-season awards

WNBA All-Star Weekend is just two sleeps away — but first comes tonight’s six-game slate, where a certain superstar could make her season debut. As we near the season’s unofficial halfway point, here are our way-too-early picks for the league’s end-of-season awards. Nothing but net.

Spain defeat Argentina 1–0 in extra time to win 2026 FIFA men’s World Cup

Spain defeat Argentina 1–0 in extra time to win 2026 FIFA men’s World Cup

Spain defeat Argentina 1–0 in extra time to win 2026 FIFA men’s World Cup

Just over five weeks and 104 games later, Spain are your 2026 FIFA men’s World Cup (WC) champions, winning the biggest-ever edition by defeating defending champion Argentina 1–0 in extra time yesterday. Here’s how it went down — vamos.

An ode to the GOAT: Lionel Messi’s World Cups by the numbers

An ode to the GOAT: Lionel Messi’s World Cups by the numbers

An ode to the GOAT: Lionel Messi’s World Cups by the numbers

Argentinian captain Lionel Messi likely played his final WC game yesterday, and while the greatest men’s soccer player of all time hasn’t officially retired from the international scene yet, we’re commemorating the 39-year-old’s incredible career with a look at his WC appearances, by the numbers.

Reigning European and South American champs face off in World Cup Final

Reigning European and South American champs face off in World Cup Final

Reigning European and South American champs face off in World Cup Final

There’s just one match remaining in the biggest FIFA men’s World Cup (WC) in history, and boy is it a doozy. For the first time ever, the reigning champions of Europe and South America will meet in the WC Final, with Spain taking on defending WC champs Argentina today at 3 p.m. ET.

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