The brands backing a 24-year-old’s push for the OlympicsThe brands backing a 24-year-old’s push for the Olympics
The brands backing a 24-year-old’s push for the Olympics
January 24, 2026
Annika Malacinski has the kind of Olympic story media outlets and marketers dream of. The 24-year-old daughter of a ski instructor grew up in Steamboat Springs, Colorado — one of the only areas in the U.S. with the infrastructure to facilitate Nordic combined, a marriage between cross-country skiing and ski jumping.
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 ‘ABOLISH ICE’ — A brief history of athlete activism ‘ABOLISH ICE’ — A brief history of athlete activism

It’s tough to talk sports during times like these.

After the tragedy that occurred in Minneapolis, Minnesota, over the weekend, today’s episode of The GIST of It is a brief history of recent athlete activism, inspired by hoops star Breanna Stewart, who held up an “ABOLISH ICE” sign before Sunday’s Unrivaled game. Let’s reflect.

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