Olympic, Paralympic brands dazzle in front of record global audience at Milano Cortina 2026Olympic, Paralympic brands dazzle in front of record global audience at Milano Cortina 2026
Olympic, Paralympic brands dazzle in front of record global audience at Milano Cortina 2026
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February 19, 2026
Americans dig the Winter Olympics. Last week, the first five days of the Winter Olympics wrapped with 26.5M viewers across NBC platforms, a 93% increase over a comparable period at Beijing 2022. This has been followed with record-breaking global audiences fueled by digital and social growth: Social engagement has doubled since Beijing 2022, with Olympic digital platforms surpassing 100M users.
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 Mikaela Shiffrin's unmatched mental strength Mikaela Shiffrin's unmatched mental strength

Celebrate good times, c’mon!

On today’s pod, co-hosts Lauren Tuiskula and Alessandra Puccio honor a true Olympic icon: Mikaela Shiffrin, the most decorated Alpine skier of all-time and now a three-time Olympic gold medalist after winning yesterday’s slalom. Every Olympian’s journey is unique and Shiffrin’s return to the podium is no exception. Today, we’re going back to the beginning: from her Olympic debut at the 2014 Sochi games to the eight-year medal drought to her 2026 triumph, Shiffrin’s story is not only compelling, but important to share, particularly as it pertains to Olympian mental health.

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