The GIST

Misha Sher’s next chapter is helping women athletes achieve true stardom

You’ve heard of mega-agencies serving hundreds of athletes, boutique ones catering to a select few, and emerging ones focusing on women athletes only. Last month, industry veteran Misha Sher launched his own agency, One of Not Many (ONM), after seeing gaps in the way women athletes build their careers after hanging up the cleats. Sher chatted with us last month about why he launched ONM and how he plans to make his roster of four athletes — which includes former USWNT and NWSL standout Ali Riley and Arsenal forward Alessia Russo — stars in their next chapter, too.

July 18, 2026

Gotham FC sees months-long marketing push come to fruition for July 15th game in Queens

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Yesterday, Gotham FC hosted the Washington Spirit at Citi Field in Queens, NY, marking the first NWSL game at the venue, which is more accessible for many New Yorkers. The game sold over 40K tickets, beating the club’s single-game attendance record and NYC’s record for a women’s sports event. Let’s look at the marketing that helped this game stand out.

July 16, 2026

Women’s soccer star Julie Ertz chats about the World Cup marketing moment

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Last month, retired women’s soccer stars and lifelong friends Julie Ertz and Kealia Watt launched their Style of Play podcast in what seems like a perfect moment. Not only is this undoubtedly the “summer of soccer” on U.S. soil, but everyone seems to be thinking about how to build momentum ahead of the 2027 FIFA Women’s World Cup.

July 16, 2026

The World Drivers’ Championship race is heating up

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Fasten your seatbelt because it’s nearly time for Sunday’s 9 a.m. ET Belgian Grand Prix (GP), the 10th of 22 races on this year’s Formula 1 calendar. The skies look abnormally clear at Spa-Francorchamps this weekend, but the season-long championship is anything but.

July 16, 2026

Rounding up the WNBA’s most intriguing headlines

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T-minus seven days until the WNBA’s All-Star festivities tip off — but there’s never a shortage of storylines to discuss from the hardwood. While we patiently wait for the stars to align in Chicago, here are some must-know headlines from the spiciest league in sports.

July 16, 2026

Spain cruises to World Cup final, awaits winner of England vs. Argentina

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Here’s what you need to know as we race towards this Sunday’s grand finale.

July 15, 2026

MLB’s revamped Home Run Derby was a major success

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From Patti LaBelle’s high notes to star-studded swings, MLB All-Star Week played all the hits in Philadelphia. Here’s the latest from the extra sparkly diamond before regular-season action resumes tomorrow.

July 15, 2026

AT&T assistant VP Sabina Ahmed chats about going all in on women’s sports

Sports Business

AT&T assistant VP Sabina Ahmed chats about going all in on women’s sports

July 14, 2026

This summer, AT&T featured Angel City FC captain Sarah Gorden and Texas Tech soccer standout Kylie Bahr in its popular “She’s Connected” campaign, which the telecomms brand launched in 2020 to spotlight women athlete entrepreneurs. Last week, we spoke with AT&T assistant vice president, sponsorships & experiential Sabina Ahmed about the success it’s seen by investing in women athletes.

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The GIST of It Podcast

Ep #573

Spain vs. Argentina — previewing the men’s World Cup Final

July 16, 2026

Listen on Apple Music Listen on Spotify

Spain vs. Argentina — previewing the men’s World Cup Final

39 days and 102 games later, it’s nearly time for the FIFA men’s World Cup final. Spain takes on Argentina this Sunday at 3 p.m. ET, so today co-hosts Ellen Hyslop and Steph Rotz preview the championship match, from the stars they think will shine to their final predictions to win it all.