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Previewing the NFL’s Conference Championships

Previewing the NFL’s Conference Championships

Previewing the NFL’s Conference Championships

The Broncos and Patriots have historically been AFC powerhouses, but it’s been a minute — over a decade for Denver and seven years for New England — since either franchise reached the promised land. Only one can end their Super Bowl appearance drought.

January 25, 2026

The brands backing a 24-year-old’s push for the Olympics

The brands backing a 24-year-old’s push for the Olympics

The brands backing a 24-year-old’s push for the Olympics

Annika Malacinski has the kind of Olympic story media outlets and marketers dream of. The 24-year-old daughter of a ski instructor grew up in Steamboat Springs, Colorado — one of the only areas in the U.S. with the infrastructure to facilitate Nordic combined, a marriage between cross-country skiing and ski jumping.

January 24, 2026

Who should win NFL MVP?

Who should win NFL MVP?

Who should win NFL MVP?

The NFL MVP will likely go to one of two quarterbacks: LA Ram Matthew Stafford or New England Patriot Drake Maye, and both have compelling cases to win their first career honor.

January 23, 2026

Vanderbilt women’s basketball is off to their best start in program history

Vanderbilt women’s basketball is off to their best start in program history

Vanderbilt women’s basketball is off to their best start in program history

Only two undefeated teams remain in women’s college basketball. As expected, one of them is the defending champs, No. 1 UConn, but the other — No. 5 Vanderbilt — is an unexpected powerhouse. Ahead of the Commodores’ 3 p.m. ET Sunday showdown vs. No. 2 South Carolina, let’s break down the Black and Gold’s serendipitous success.

January 23, 2026

Naomi Osaka walks onto the court in couture at Australian Open

Naomi Osaka walks onto the court in couture at Australian Open

Naomi Osaka walks onto the court in couture at Australian Open

January 23, 2026

New Deloitte report highlights lucrative WSL landscape as league attracts top talent

New Deloitte report highlights lucrative WSL landscape as league attracts top talent

New Deloitte report highlights lucrative WSL landscape as league attracts top talent

January 22, 2026

No. 1 Indiana completes perfect season, wins first national championship

No. 1 Indiana completes perfect season, wins first national championship

No. 1 Indiana completes perfect season, wins first national championship

Sorry, Hannah — turns out the Hoosiers are perfect. ICYMI: No. 1 Indiana beat No. 10 Miami 27–21 in Monday’s College Football Playoff (CFP) national championship, capping off an undefeated 16-0 season and a truly stunning program turnaround.

January 21, 2026

Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

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Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

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January 20, 2026

Fire ’fits, helpful hands, and one certified walking bucket? Yep, Unrivaled had it all over the weekend. Here are the headlines emerging from the innovative 3v3 league’s second weekend of action.

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The GIST of It Podcast

Naomi Osaka brings couture to the Australian Open

January 22, 2026

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Naomi Osaka brings couture to the Australian Open

Naomi Osaka brings couture to the Australian Open

Work, cover girl.

Tennis star Naomi Osaka is making good on her April 2025 promise to treat every Grand Slam like the Met Gala, walking into her first-round match at the Australian Open in full custom couture on Tuesday. A four-time Slam winner, Osaka is generating a lot of conversation — both supportive and critical — with her look, which is why this episode of The GIST of It is about how fashion and sport aren’t so different after all.

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Everything you need to know about the 2026 CFP national championship

Everything you need to know about the 2026 CFP national championship

Everything you need to know about the 2026 CFP national championship

The history of determining college football’s national champion is…messy, and the sport’s leaders have been tinkering with the postseason format for decades to make it as fair, transparent, entertaining, and, well, profitable as possible.

January 19, 2026

The year-round marketing power of Eileen Gu illustrates opportunity around Olympic, Paralympic athletes

The year-round marketing power of Eileen Gu illustrates opportunity around Olympic, Paralympic athletes

The year-round marketing power of Eileen Gu illustrates opportunity around Olympic, Paralympic athletes

The Olympics have a marketing problem: While passion for the Summer Games is a worldwide phenomenon, it’s only accessible to brands every four years. It’s even worse for the Winter Olympics, which has fewer marketing dollars and less media attention, demonstrating that brands often fail to harness the total appeal of winter sports.

January 17, 2026

Previewing the NFL Divisional Round

Previewing the NFL Divisional Round

Previewing the NFL Divisional Round

The four-game slate kicks off with the AFC No. 1 seed Broncos welcoming in quarterback (QB) Josh Allen and the Bills. The last time Denver played host in the postseason? The 2015 season, when a little someone named Peyton Manning was under center…but plenty has changed since then.

January 17, 2026

West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes

As predicted earlier this week, the WNBA and WNBPA have agreed to a moratorium on free agency transactions as the two sides continue to iron out a new CBA. In the meantime, free agents are left in the lurch when it comes to training in offseason facilities — but universities and companies are closing the gap.

January 15, 2026

West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes

West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes

West Coast wellness franchise Bay Club extends hand to WNBA athletes amid free agency woes

As predicted earlier this week, the WNBA and WNBPA have agreed to a moratorium on free agency transactions as the two sides continue to iron out a new CBA. In the meantime, free agents are left in the lurch when it comes to training in offseason facilities — but universities and companies are closing the gap.

January 15, 2026

Crux Football expands women’s soccer portfolio as investors recognize opportunity

Crux Football expands women’s soccer portfolio as investors recognize opportunity

Crux Football expands women’s soccer portfolio as investors recognize opportunity

Yesterday, Swedish football club FC Rosengård transferred ownership of its women’s club under a new holding, FC Rosengård Elitfotboll AB, which gives Crux Football 49% ownership. This is the second women’s football team under Crux, a multi-club ownership group investing across Europe.

January 15, 2026

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