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September 03, 2025

India’s Women’s Cricket World Cup win sets the stage for growth in South Asian diaspora

On Sunday, India won the ICC Women’s Cricket World Cup for the first time ever, doing it on their home turf in front of more than 40K fans. It’s a transformative moment for women’s cricket in the country, which, despite its storied legacy on the men’s side, is just building up its women’s fandom thanks to recent domestic investment and increased exposure.

November 05, 2025

New data shows UK women’s sports is fielding more women fans than ever

The stars aligned for women’s sports in the UK this year, with the country hosting international tournaments like the Women’s Rugby World Cup, promoting domestic leagues like the Barclays Women’s Super League, The Hundred, and the Netball Super League, and winning the UEFA Women’s Euro title (again).

November 03, 2025

STN Digital and Zoomph share insights on media value, performance across WNBA team socials

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Marketing agency STN Digital and partnerships insights platform Zoomph teamed up to evaluate more than 20K pieces of social media content from WNBA teams throughout the regular season, releasing their “WNBA Social Rankings and Insights Report” last week.

November 03, 2025

Parity reigns supreme as the NFL reaches its halfway point

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Turns out the Sunday scaries have nothing to do with Monday, and everything to do with the NFL’s weekly chaos. As if you needed another reminder that nothing is guaranteed in this league.

November 03, 2025

Dove amplifies winning marketing message through continued women’s sports campaigns

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Last week, Dove rolled out its latest women’s sports campaign, “#ChangeTheCompliment,” by activating with NSL team AFC Toronto for its October 19th playoff game. The brand, which has spent years building women’s confidence with diverse representations of beauty, is seizing open opportunities in women’s sports — and for good reason.

October 31, 2025

Toronto Blue Jays on the cusp of first World Series title since 1993

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Let’s separate the tricks from the treats: Can the Jays clinch the title at home tonight at 8 p.m. ET, or will the Dodgers force a championship-deciding Game 7 tomorrow at the same time? Trade your candy for Cracker Jacks, let’s dig into each team’s keys to victory.

October 31, 2025

What the LA Dodgers’ second straight World Series means for baseball

Sports News

What the LA Dodgers’ second straight World Series means for baseball

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November 03, 2025

It’s been two days since the LA Dodgers topped the Toronto Blue Jays 5–4 in a thrilling 11-inning Game 7, securing their second straight World Series pennant. And that means two things: Your blood pressure might finally be returning to normal, and it’s time to dissect what the Dodgers winning back-to-back titles means for baseball.

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The GIST of It Podcast

Ep #505

Crying in the clubhouse: Misery and magic go hand in hand. A World Series Recap.

November 04, 2025

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Misery and magic go hand in hand.

And never has that been more true than on Saturday, when Canada’s Toronto Blue Jays lost Game 7 of the World Series to the dynastic LA Dodgers. On today’s episode of The GIST of It, resident Canadians and co-hosts Ellen Hyslop and Steph Rotz share what it was like to experience a deep Jays playoff run, explaining how MLB’s lone international team captured the heart and soul of a nation. Pass the tissues.