The GIST

Unrivaled announces $340M valuation, plans for upcoming season

On Monday, Unrivaled shared that after last December’s successful Series A investment round, the league’s recent Series B round brought its valuation to $340M, or almost 10x its initial May 2024 valuation. With investors and sponsors circling the next big thing in women’s basketball, let’s dive into why the league works and what makes it truly unrivaled.

September 10, 2025

Athlos inks multiyear media rights deal with ION

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Athlos — Alexis Ohanian’s elite women-only track competition — entered a multiyear partnership with Scripps Sports yesterday to make its Ion network the domestic linear broadcast partner for this year’s Athlos NYC competition taking place October 10th.

September 10, 2025

Breaking down the NWSL salary cap

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There have been numerous record-breaking transfers in women’s soccer this year, most recently former North Carolina Courage midfielder Jaedyn Shaw’s $1.25M transfer to Gotham FC. With so many gals on the go, let’s kick around some questions about the state of the global women’s game.

September 10, 2025

Together With

Breaking down the two-player race for WNBA MVP

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The Seattle Storm officially completed the WNBA’s eight-team playoff field with last night’s win over the Golden State Valkyries — but postseason positioning will come down to the last two days of the season…and so will the league’s MVP award.

September 10, 2025

Soccer star Alex Morgan joins the Upper Deck family

Together With

Soccer star Alex Morgan joins the Upper Deck family

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September 08, 2025

BWSL taps IMG to market international rights as UK women’s soccer league is primed for global following

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Last week, the Barclays Women’s Super League (BWSL) — the top flight for UK women’s soccer — enacted a multiyear partnership with global sports marketing firm IMG to exclusively handle its international media rights. The powerhouse agency has experience securing deals with top channels in emerging markets as well as wide-reaching platforms in popular regions.

September 08, 2025

Sports News

Rugby, soccer, and basketball women’s sports records fall over the weekend

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August 25, 2025

The Summer I Turned Pretty, meet the summer women’s sports continued to thrive. Whether you’re Team Conrad or Team Jeremiah, everyone can enjoy this round-up of historic women’s sports moments from over the weekend.

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The GIST of It Podcast

Ep #492

Unrivaled is growing — and still putting players first

September 11, 2025

Listen on Apple Music Listen on Spotify

Unrivaled is growing — and still putting players first

Women’s hoops is where it’s at.

Yes, the WNBA regular season ends today, but this episode of The GIST of It is all about the offseason plans for the best hoopers in the game. Unrivaled, the 3v3 league founded by Napheesa Collier and Breanna Stewart, will be bigger and better than ever for its second season, boasting new investments and even more teams. And we’re digging into all of it, including how the league continues to lean into its player-first ethos. Buckets, indeed.

Thanks to Fan Duel for their support of this podcast. We partnered with FanDuel to bring back our free-to-play Women's Pro Basketball Bracket Challenge. Visit thegistsports.com to register and make your picks.