New attempt at sportswashing just dropped: Saudi Arabia has reportedly offered to invest $2B to unite the WTA and ATP Tours, the latest effort by the oil-rich country to steer attention away from their atrocious human rights record through sport.

The puck drops on the first round of the national tournament tomorrow — aka perfect timing since women’s hockey is the moment.

Though free agency doesn’t officially open until the NFL’s “new year” begins today at 4 p.m. ET, that hasn’t stopped teams from brokering blockbuster deals.

As of today, nearly all of the 32 conference tournaments are underway, with automatic March Madness bids and a whole lotta confetti awaiting the winners.

Commerce behemoth Amazon is expanding its recent NWSL media rights deal through a multiyear partnership with the league that involves Amazon Prime and Amazon Web Services (AWS). Additionally, the deal makes Amazon the exclusive retail partner of the NWSL and an official licensee.

A new report by EDO — a marketing platform that measures the effectiveness of TV ads — offers metrics about 2023’s women’s sports viewership. It shares meaningful insight on ad engagement trends in sports like tennis and basketball, with data supporting the marketability case for rising stars like Coco Gauff and Caitlin Clark.

Canadian Tire (CTC) is leveraging its unparalleled brand power to become a changemaker in Canadian women’s sports sponsorship. CTC’s AVP of Community Impact & Sport Partnerships Ashley Curran recently spoke with The GIST about the company’s efforts to transform the women’s sports landscape in Canada through its Women’s Sport Initiative.

Eight women’s squads booked March Madness tickets in this weekend’s jaw-dropping conference tourney finals, even as injuries continued piling up.

Winter sports’ first national champs were crowned this weekend, with more coming down the pipe at breakneck speed.

The No. 2 USWNT won the inaugural Concacaf W Gold Cup in front of a sold-out 30K person crowd last night, defeating No. 11 Brazil 1–0 — a much-needed trophy as this transitioning U.S. team begins to find their footing with the Paris Olympics just four months away.

The Women’s Super League (WSL) is enjoying a 43% attendance boost YoY, with Arsenal leading the way in proving that the league deserves a bigger stage. While popularity and crowd sizes do vary among clubs, the overall numbers show upward trends across the board.

As the UK further invests in expanding its women’s soccer footprint, governmental agency UK Sport shared its ambitions to host the country’s first-ever FIFA Women’s World Cup (WWC) in the 2030s.