Advertisers are mad for March Madness. Yesterday, ESPN announced that it sold out its NCAA women’s basketball tournament advertising inventory — including branding opportunities outside of the competition's 67 games — for the second consecutive year.

Clear your cal, finish your brackets and finalize your multi-screen setup — March Madness is here.

The renewed commitment runs through the 2024–25 academic year and will focus on building parity between women’s and men’s sports.

The men aren’t wasting time tipping off the Madness — their bracket was revealed just hours before the women’s last night, and four squads are already catching flights to their First Four matchups tomorrow.

We can’t tell you how the Madness will unfold, but we can break down last night’s women’s selection show.

Mikaela Shiffrin broke the record for most World Cup wins on Saturday by claiming the slalom title in Åre, Sweden, fittingly the site of her very first World Cup victory in 2012.

The owners of MLS’ Real Salt Lake (RSL) announced the launch of the sister team on Saturday, confirming that the club will begin play in 2024 with a new look, a new group of investors and a new sponsor.

After a wild college hoops season, the 2022–23 NCAA Tournament, aka March Madness or “The Big Dance,” is finally here.

On Wednesday, the brand inked a multimillion dollar deal to become the NCAA’s official sporting goods retailer and is tipping off its partnership with a major presence during March Madness.

On Tuesday, a Nashville Metro council member proposed allocating $60M in public funds to facilities for pro women’s sports teams to entice prospective owners to the Tennessee city.

Mere hours before CanWNT players were set to testify before the Canadian government, Canada Soccer released details of their proposed collective bargaining agreement (CBA) yesterday, shockingly making private negotiations public with no warning.

This weekend’s conference tournaments, which all wrap up by Sunday afternoon, are the final opportunity for teams to make their case to the NCAA committee before Selection Sunday.