WNBA to capitalize on March Madness hype with new marketing strategy
WNBA to capitalize on March Madness hype with new marketing strategy
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At Monday’s WNBA Draft, commissioner Cathy Engelbert said the league plans to capitalize on the March Madness hype by increasing marketing spend and promoting incoming collegiate stars, several of whom will go pro after becoming household names.
April 12, 2023
Visa signed deals with 33 women's soccer players
Visa signed deals with 33 women's soccer players
On Monday, the financial services company signed deals with 33 women’s soccer players from 27 countries ahead of July’s FIFA Women’s World Cup (WWC), highlighting the sport’s growing global appeal.
April 12, 2023
USWNT Women's World Cup roster updates
USWNT Women's World Cup roster updates
With 99 days to go until the Women’s World Cup (WWC), here’s who stood out and who’s on the bubble ahead of the upcoming roster drop.
April 12, 2023
The NBA play-in tournament is off to a dramatic start
The NBA play-in tournament is off to a dramatic start
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The dramatic NBA play-in tournament more than delivered with last night’s tip-off, giving way to tonight’s win-or-go-home showdowns. Nothing like high stakes hoops.
April 12, 2023
NCAA women's gymnastics national semifinal preview
NCAA women's gymnastics national semifinal preview
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The semifinals of the women’s gymnastics national tourney start tomorrow, and eight teams are ready to show out for one of four spots in Saturday’s national championship final.
April 12, 2023
NBA play-in and playoff preview
NBA play-in and playoff preview
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This article has everything you need to know about how it works, plus a team-by-team breakdown of all the playoff fun to come.
April 11, 2023
🏀 The 13 Canadians in the 2023 NBA playoffs
🏀 The 13 Canadians in the 2023 NBA playoffs
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The postseason is upon us and the Great White North has, count ’em, 13 players making an appearance.
April 10, 2023
PHF in talks with investor groups to buy existing or potential expansion teams
PHF in talks with investor groups to buy existing or potential expansion teams
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Per a Wednesday report, the PHF is in talks with five investor groups to buy existing or potential expansion teams in an effort to change its current ownership structure.
April 07, 2023
The final weekend of the NBA regular season is going down to the wire
The final weekend of the NBA regular season is going down to the wire
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It’s the final weekend of the NBA regular season, and nearly half of the 20 available postseason spots are still TBD ahead of next week’s play-in tourney tip-off.
April 07, 2023