This week, prominent sports sponsor Ally released survey data on 3K Gen Z, millennial, Gen X, and Boomer sports fans to understand how and where sports fans spend their money. The study illustrates spending differences by generation and gender, including details on the spending profile of women sports fans.

Yesterday, legendary Olympic alpine skier Mikaela Shiffrin announced her new personal brand and logo as she prepares to win over fans with her persona. And the timing couldn’t be better: The FIS Alpine Ski World Cup and Milano Cortina 2026 are just around the corner.

Three people with ties to the NBA were among the 34 arrested yesterday in connection to a multiyear FBI investigation into illegal betting. Here’s “the gist” on the two indictments (one tied to rigged poker games and the other to illegal sports wagers) and what the FBI director deemed the NBA’s “insider trading saga.” Buckle up.

Former NY Liberty head coach (HC) Sandy Brondello is heading north, tapped as HC for the expansion squad Toronto Tempo on Wednesday. Grab a whiteboard and a marker: We’re breaking down the Xs and Os of the league’s coaching moves.

East Coast vs. West Coast, Canada’s team vs. the reigning champs of America’s pastime, David vs. Goliath — there are so many ways to bill the best-of-seven World Series matchup between the American League champion Toronto Blue Jays and National League–winning LA Dodgers, which begins from Toronto tonight at 8 p.m. ET.

After yet another whirlwind offseason, the NBA is officially back with tonight’s juicy doubleheader. The first game of the season tips off at 7:30 p.m. ET, when the defending champ Oklahoma City Thunder hoist the franchise’s first-ever banner before taking on the Houston Rockets. In classic GIST fashion, today’s newsletter has everything you need to know about the 2025–26 campaign — ball is definitely life.

The Northern Super League (NSL) ended its inaugural season yesterday with a Fan Appreciation Match for its popular club, AFC Toronto, which finished with the most regular-season points. Because of that, the NSL used the appreciation night to also award the Supporters’ Shield, a trophy that rewards the winningest team while also acknowledging the value of its fans.

From first-time touchdown catchers to jaw-dropping fourth-quarter comebacks, Week 7 was a point-scoring party — but not every head coach brought their team to the festivities. That’s right, pink slip rumblings abound…

Crisp leaves, cooler temps, and a winner-take-all baseball game — there’s nothing quite like October. The Seattle Mariners and Toronto Blue Jays will meet for Game 7 tonight at 8:08 p.m. ET, with the winner advancing to the World Series for a matchup with the defending champ LA Dodgers. Here’s what to expect in this can’t-miss showdown.

From record-breaking buckets to mic-drop moments, the 2025 WNBA season had us laughing out loud, cheering passionately, and sometimes even screaming into the nearest pillow. As the confetti settles on the Las Vegas Aces’ championship parade, let’s close out one of the WNBA’s most memorable seasons by revisiting all of the hoops magic.

Yesterday, tech giant Apple announced an extensive partnership with the Barclays Women’s Super League (WSL) and Women’s Super League 2 (WSL 2), the top two tiers of women's pro soccer in the U.K. Through the deal, each team will utilize the latest Apple products to capture and analyze game footage in real time.

One best-of-seven Championship Series could be heading for a sweep, while the other features squads trading hard-fought Ws — you never know what you’re going to get with October baseball. Here’s where things stand one week out from Game 1 of the World Series.