ICYMI: The four teams competing in this weekend’s NWSL Playoffs semis are the four previous league champs dating back to 2021. With postseason experience everywhere you look and the No. 1 seed already stunningly eliminated, the only thing to expect is the unexpected.

Hear that? Sounds like postseason panic setting in as college football careens into Week 12 of the 15-week regular season. With four top-25 matchups on tomorrow’s docket, the College Football Playoff (CFP) selection committee is watching closely — here are the teams with the most to gain (and the most to lose).

Yesterday, Parity shared data from a survey of 2.4K U.S. Gen Z adults that ascertained their perspectives and purchasing behaviors. Compounding on previous data reflecting positive Gen Z attitudes toward women’s sports, this new report clarifies how Zoomers feel about women’s sports, women athletes, and sponsors in the space.

There’s been a dip in YoY NWSL attendance, but that stat doesn’t exactly tell the whole story. Last week, the league shared insightful data on attendance, viewership, and social media records that women’s soccer fans smashed this year, all of which point to who’s winning the most with NWSL growth: Young women fans.

In a twist more than a few GISTers saw coming, No. 8 seed Gotham FC will face the No. 2 Washington Spirit in Saturday’s NWSL Championship. Both clubs have won it all recently — Gotham in 2023 and the Spirit in 2021 — but only one can add to their trophy case. Let’s take a look back at the semifinals, and then a quick look ahead to the ’ship.

The NWSL served up peak playoff anarchy this weekend, with a whole lot of extra time, a record-breaking expansion announcement, and enough adrenaline to last until next weekend’s semifinals. See how your playoff bracket’s holding up, then relive the thrilling quarter-final action with us.

Today, The GIST is exclusively sharing that Pro Athlete Community (PAC) — an organization that supports retired athletes in their post-playing careers — has named WNBA legend Candace Parker as a co-chair on its board of advisors. This is a pivotal move for the org as it recruits more women into its community of over 1.6K retired pro athletes, many of whom are men.

Last week, collegiate NIL platform Opendorse shared data-backed insights on why brands should partner with women athletes. The platform points out only 8%-12% of House vs. NCAA settlement payments are allocated to women athletes across more than a dozen programs, totaling roughly $2M of a $20.5M maximum budget.

We’re more than halfway through the NFL season, and after ten weeks of exhilarating plot twists, this year’s standings remain as tight and confusing as ever. Is any team good? Let’s get into it (and more) below.

We’re back in your inbox because the NWSL playoffs begin tonight, with the reigning champ and No. 4 seed Orlando Pride hosting No. 5 Seattle Reign in the first of four quarter-final (QF) games. To celebrate, we have a full playoff preview, including the storylines you need to know before the first whistle, a match-by-match QF breakdown, and of course, where to catch all the action.

Yesterday, League One Volleyball (LOVB) shared a flurry of announcements about new ownership and sponsors getting more involved with its current team in Austin and its forthcoming franchise in Houston.

Project B, a new women’s basketball league set to launch in November 2026, announced its first player signing on Wednesday: WNBPA president and 10-time WNBA All-Star Nneka Ogwumike. There’s a lot to unpack, so lace ’em up and let’s hoop to it.