The GIST: Win and advance or lose and go home — the stakes couldn’t be higher ahead of tonight’s Play-In Tournament finale, with two No. 8 seeds up for grabs before the first playoff round tips off tomorrow. No time to waste.

The NCAA’s Division I Council made major moves to reduce restrictions on name, image, and likeness (NIL) deals and the transfer portal this week, changes the org’s implementing to try and keep up with the ever-changing college sports world.

A massive upset rocked last night’s women’s gymnastics national semifinals, leaving the field wide open for tomorrow’s championship meet.

We’ve got news for the “Caitlin Clark is taking a pay cut” crowd: She’s expected to hit another payday as she steps into the WNBA limelight. Recent reports indicate Clark is close to signing an eight-figure signature shoe deal with Nike worth over $20M with the potential for bonuses.

The business of women’s sports is exploding across the board, including for merchandise, which women’s sports fans are 1.5x more likely to buy. Supporters are lining up to buy expanded merch options, which is presenting tricky logistical issues for manufacturers. Here are some current examples showing how supply doesn’t meet demand.

The women's gymnastics national semifinals hit the mat tomorrow.

With league enthusiasm (and lewks) at an all-time high, what comes next for the W’s newbies?

The LPGA announced an extended partnership with energy corporation Chevron yesterday, which includes continued title sponsorship of the Chevron Championship through 2029 and a $7.9M prize purse this year.

The WNBA has come a long way from basketball’s problematic dress code and gendered expectations, finally allowing players the freedom to wear what they want. Women’s sports leagues are leaning into this now more than ever thanks to increased exposure, which makes athletes worthwhile investments for luxury brands.

With the men’s first of four majors done and dusted, it’s time for the women to take center stage with The Chevron Championship — the first of five women’s majors — teeing off from The Club at Carlton Woods in Texas tomorrow morning.

Love it or hate it, the NBA Play-In Tournament delivered with last night’s thrilling Western Conference (WC) tip-off, giving way to tonight’s Eastern Conference (EC) double-header. Nothing like high- stakes hoops.

After wild and windy conditions took over the first two rounds at the 88th Masters, World No. 1 Scottie Scheffler blew the field away to win his second green jacket in three years.