It’s hard to believe the Milano Cortina Olympics ended just over a week ago — unless you look at the PWHL and NHL injury reports. With the second half of both seasons underway, superstars from the hockey leagues find themselves sidelined by injuries sustained while competing for their countries in Milan.

In December 2024, girls empowerment brand Rebel Girls entered the sports chat for the first time, making a splash through partnerships with two emerging women’s sports leagues: LOVB and AUSL. Rebel Girls saw its audience of Gen Alpha girls organically respond to its sports-centric content, so the brand leaned in. Over a year later, Rebel Girls is going even deeper into the sports world. Rebel Girls announced four new sports-inspired series this week, while also naming 14-year-old Pepper Persley as its first-ever brand ambassador and Emma May-Bradley as chief content and marketing officer.

The 11th annual SheBelieves Cup — an international four-team friendly tournament hosted by the USWNT — begins in Nashville, TN, on Sunday, featuring the world No. 2 Americans, No. 10 CanWNT, No. 20 Colombia, and No. 30 Argentina. 2025 was a year of experimentation for both the USWNT and CanWNT, but now it’s go time.

Things happen fast when you’re rapper Flavor Flav. The ‘90s icon is known for his avid women’s sports fandom after supporting athletes during Paris 2024. Initially a fan of the Team USA women’s water polo team, Flav extended his endorsement to many more athletes, and the same happened at the Winter Olympics.

This week, British tennis star Emma Raducanu left Nike to ink a multiyear deal with Japanese clothing brand Uniqlo, following in the footsteps of heavy-hitters like Roger Federer and Novak Djokovic. The move illustrates how athletes and smaller brands have more leverage than ever when it comes to sports apparel giants. Let’s dive in.

According to the WNBA, a new collective bargaining agreement (CBA) between the league and its players’ union (the WNBPA) needs to be agreed upon by March 10th, otherwise the 2026 schedule will be affected. That’s *checks notes* less than two weeks away — and there’s lots of work to be done.

Unrivaled is rocking straight into today’s regular-season finale with four games hitting the hardwood starting at 1 p.m. ET. And that’s only the beginning of the high-stakes hoopla because the first round of the single-elimination playoffs tips off tomorrow.

We’ve seen Olympic popularity spark the growth of year-round leagues, from track & field to fencing. However, the best example may be women’s hockey: As recently as 2022, there was ongoing debate about whether women’s hockey belonged at the Olympics, but the PWHL is helping rewrite the narrative.

Yesterday, GS Sports — a sports event company that primarily hosts elite youth basketball competitions — announced its first foray into college sports with the Paradise Invitational. This will be a first-of-its-kind NCAA women’s volleyball showcase featuring four top teams facing off in the Bahamas.

It’s a new soundtrack for the Unrivaled postseason — tonight’s semifinals will be played away from the 3v3 league’s home in Miami and hosted at the Barclays Center in Brooklyn, NY. As for the stakes? They’ve never been higher with $600K up for grabs in Wednesday’s championship, which will take place back in Miami.

It wasn’t a Miracle, but 46 years later, the result was the same: Team USA is back atop the men’s hockey world, beating Canada 2–1 in 3-on-3 overtime yesterday to win Olympic gold for the first time since 1980. Here’s how the red, white, and blue claimed the final hardware of the Milano Cortina Games.

While there’s still higher male participation in the U.S., flag football is rapidly flourishing among women and girls. During the 2023–2024 season, nearly 43K girls played in high school (105% increase YoY), while other data suggests about 500K girls aged 6 to 17 years old participated at some level in 2023.