Digital insurance company Gainbridge made a major play by teaming up with the United Soccer League (USL) yesterday. The USL’s Super League is now called the Gainbridge Super League, the first-ever title partnership for a U.S. pro soccer league. The partnership illustrates how brands are starting to recognize opportunities at all levels of the flourishing U.S. soccer pyramid.

Yesterday, AI–powered sports marketing data insights platform Relo Metrics officially added NWSL data to its Relo Census product, which the company touts as a must-have tool for marketers. By adding the soccer league’s data, brands can now see the ROI of NWSL sponsorships in real time, which will likely encourage even more investment in the league.

Hope you like bear hugs because the 2025 NFL Draft starts tomorrow at 8 p.m. ET from Green Bay, Wisconsin. That’s right, the pick is (almost) in.

After grinding through 82 regular-season games, it’s time to wipe the slate clean. Sixteen NHL playoff teams are contending for the Stanley Cup, the hardest trophy to win in sports.

Yesterday, insurance company Aflac detailed the expansion of its existing WNBPA partnership, which includes increasing the prize pool at WNBA All-Star competitions this summer. Aflac’s creative — and visible — campaign illustrates the continued opportunity for brands to benefit from making big plays to close the gender pay gap.

Last night’s semifinal round of the NCAA women’s gymnastics championship ended in a stunning upset, clearing the way for a new national champ to be crowned during tomorrow’s 4 p.m. ET final, aka Four on the Floor, on ABC. Preemptive chills.

Grab your leotard and get ready to giddy up because the national championship semifinals hit the mat in Fort Worth, TX, starting tomorrow. The top two squads from each four-team semi will flip on to Saturday’s final meet (on network TV!). Your Thursday night plans? Stickin’ it on ESPN2.

The March Madness superstars may be done dancing, but the high-stakes hoopla is far from over. Tonight marks the start of the drama-filled NBA Play-In Tournament, so today’s special edition has everything you need to know about the postseason action ahead. Let’s ball.

Crown them: No. 5 seed Austin is your inaugural League One Volleyball (LOVB) champion after sweeping No. 6 Omaha in three sets during yesterday’s title match. But Austin’s dominant win only tells half the story — here’s how the underdogs rose to the top in a playoff weekend filled with twists.

The hype around projected No. 1 WNBA Draft pick Paige Bueckers is reminiscent of last year’s frenzy around aforementioned Fever star Caitlin Clark. Her entry into the league spurred spending around the Fever, the W, and Clark herself, and it seems the same is expected for Bueckers and her potential landing place, the Dallas Wings

Emotional, thrilling, and historic — yesterday was Rory McIlroy’s ultimate masterpiece. As you read, the Irishman beat England’s Justin Rose in dramatic fashion, draining a birdie putt on the first playoff hole to win his first-ever green jacket at the 89th Masters.

While luxury retail brands have long been drawn to sports with affluent fanbases like tennis and golf, the industry is now seeing opportunities in women’s sports leagues like the WNBA and NWSL. Let’s take a closer look at two recent sponsorships that illustrate why it's smart to target women’s basketball and soccer fans.