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How Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurshipHow Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurship
How Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurship
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In March, we chatted with Flau'jae Johnson about her collaborations across sport, music, and business as she prepares to pick up her cap and gown in a few weeks before entering the WNBA. Let’s ball.
April 04, 2026
Your guide to the men’s March Madness Final FourYour guide to the men’s March Madness Final Four
Your guide to the men’s March Madness Final Four
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The Final Four is the pinnacle of college basketball, and this year’s men’s slate is fascinating. First up, an unexpected matchup between No. 2 UConn and No. 3 Illinois tips off at 6:09 p.m. ET, followed by a heavyweight bout between No. 1 seeds Arizona and Michigan at 8:49 p.m. ET. Winners advance to Monday’s national championship — no pressure.
April 04, 2026
How free agency could impact the WNBA expansion draftHow free agency could impact the WNBA expansion draft
How free agency could impact the WNBA expansion draft
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The coin has spoken, and the Portland Fire own the No. 1 pick in today’s 3:30 p.m. ET WNBA expansion draft. The Fire and Toronto Tempo will alternate picks in the snake-style, two-round draft, building their inaugural rosters by selecting up to 12 players each from the league’s 13 existing teams.
April 03, 2026
Everything you need to know about the women’s Final Four fieldEverything you need to know about the women’s Final Four field
Everything you need to know about the women’s Final Four field
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If you told us months ago that the women’s Final Four would feature the same programs as last season, we’d have said, “yep, that checks out.” UConn, UCLA, Texas, and South Carolina have lived up to the pre–March Madness hype all tourney long — they’re truly the crème de la crème.
April 03, 2026
Mikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brandsMikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brands
Mikaela Shiffrin explains the value of sponsorship from U.S. Ski & Snowboard, Stifel, and luxury brands
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Mikaela Shiffrin was one of the most recognized athletes heading into Milano Cortina 2026, and she emerged from the Games with more hype than ever before. Shiffrin is enjoying a new era for women Winter Olympians, who can now leverage their athletic success beyond the Games through fashion and media.
April 02, 2026
Setting the stage for the final two weeks of NBA regular-season actionSetting the stage for the final two weeks of NBA regular-season action
Setting the stage for the final two weeks of NBA regular-season action
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The 20-team NBA postseason field is officially set, but all-important positioning is still up for grabs. Squads will be especially focused on avoiding the always stressful Play-In Tournament — where each conference’s seven through 10 seeds vie for the final two official playoff spots.
April 01, 2026
Sizing up the NHL playoff picture with 16 days left in the regular seasonSizing up the NHL playoff picture with 16 days left in the regular season
Sizing up the NHL playoff picture with 16 days left in the regular season
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We’re officially in the homestretch of the NHL regular season, but only two squads have punched their tickets to the 16-team Stanley Cup Playoff, which begins on April 18th. Here’s the tale of two conferences.
April 01, 2026
Connecticut Sun sold to Houston ownership with plans to revive vintage Comets franchiseConnecticut Sun sold to Houston ownership with plans to revive vintage Comets franchise
Connecticut Sun sold to Houston ownership with plans to revive vintage Comets franchise
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On Friday, the Mohegan Tribe — the longtime ownership group of the WNBA’s Connecticut Sun — reportedly sold the team to Houston Rockets owner Tilman Fertitta and family for a record $300M. The move solidified months of speculation that the W would steer the sale toward Houston after the league reportedly denied Boston’s even higher bid for $325M.
March 31, 2026
No. 1 UConn, No. 1 UCLA book spots in women’s Final FourNo. 1 UConn, No. 1 UCLA book spots in women’s Final Four
No. 1 UConn, No. 1 UCLA book spots in women’s Final Four
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Elite Eight…more like Elite Great. So far two No. 1 seeds have punched tickets to the women’s Final Four — will the other two join them tonight?
March 30, 2026
No. 1 overall seed Duke eliminated, men’s Final Four field setNo. 1 overall seed Duke eliminated, men’s Final Four field set
No. 1 overall seed Duke eliminated, men’s Final Four field set
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Meanwhile in the men’s tourney, brackets everywhere are busted and Saturday’s Final Four games are set. Fresh off yesterday’s massive upset, No. 2 seed UConn will play No. 3 Illinois, while No. 1 Arizona and No. 1 Michigan will square off in a heavyweight bout. Here’s how we got here.
March 30, 2026
Overtime’s first-of-its-kind UConn partnership heralds a new era of NIL brand integrationOvertime’s first-of-its-kind UConn partnership heralds a new era of NIL brand integration
Overtime’s first-of-its-kind UConn partnership heralds a new era of NIL brand integration
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This month, Gen Z–focused basketball media company Overtime (OT) announced a content partnership with UConn women’s basketball — a first-of-its-kind deal for college sports. While embedded content studios aren’t new, head of OT Select and women’s basketball Sascha Malas told us earlier this month that universities haven’t partnered directly with media companies before.
March 28, 2026
Reliving the first half of the men’s Sweet 16Reliving the first half of the men’s Sweet 16
Reliving the first half of the men’s Sweet 16
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Time flies when you’re dancing — just ask the four teams that have already shimmied their way into the men’s Elite Eight. The second half of the field will be decided today with the Final Four locked in before the end of the weekend.
March 27, 2026
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