The Bhathals are changing how the women’s sports game is played, from building the first-ever dual WNBA and NWSL practice facility to creating the first local channel dedicated to women’s sports. That synergy is helping the teams become a major draw for high-profile brand deals. This week, we spoke with Bhathal Merage in a rare interview ahead of her appearance at the Power Play Sports Sponsorship Accelerator about the benefits of owning both teams, both from an ownership and sponsorship perspective. As she put it, “one plus one equals five.” The math is mathin’.

Eight of next weekend’s Sweet 16 teams are already locked in, while today’s jam-packed eight-game slate will determine the other half of the field. That’s right, the Madness is in full swish.

The WNBA and WNPBA reached a verbal agreement on their CBA yesterday, just 51 days before season tip-off. The news is considered a major win for both parties as well as W fans, but there are other players at stake with a lot pinned on the success of this deal: The W’s confirmed and prospective brand partners. Let’s explore what this new CBA means for everyone.

This week, the Bank of America Institute — the bank’s internal think tank that analyzes consumer behaviors and trends from customer data — shared insights into how customers are engaging around women’s sports. The data supports trends we’ve seen, with these new numbers further strengthening the business case for women’s sports. Let’s dive in.

The 2026 World Baseball Classic (WBC) came to a close as Venezuela beat Team USA 3–2 in last night’s championship game. The final out is in the books, but this year’s exhilarating and record-setting tourney is only the beginning as the sport surges in Canada.

The 2026 World Baseball Classic (WBC) came to a close as Venezuela upset Team USA 3–2 in last night’s championship game to earn the nation’s first-ever WBC crown. The final out is in the books, with the Americans stunned for a second straight tourney, but there’s plenty more baseball to come. Red, white…no need to feel blue.

Hooping for their NCAA–record extending 13th natty title, the reigning champs are even better this season led by Player of the Year frontrunner sophomore Sarah Strong and grad student Azzi Fudd. The Huskies are unquestionably the team to beat, pummeling opponents by 38.4 points per game on average and riding a 50-game win streak into the Madness.

Duke Blue Devils (East): The No. 1 overall seed came tantalizingly close to an undefeated season — their two losses were by a combined four points. Led by freshman phenom Cameron Boozer, the Blue Devils’ only weakness is the absence of guard Caleb Foster, who broke his foot on March 7th. Legendary coaches abound in their region, but head coach (HC) Jon Scheyer can hang with the best.

The Sports Bra and the Women’s Premier Basketball Association (WPBA) — a developmental women’s league similar to the NBA’s G League — announced a strategic partnership that will use the sports bar’s reach among women’s sports fans to promote the WPBA as it looks to strengthen relationships with the WNBA and sponsors.

Ally and Scripps Sports are teaming up to present the PWHL’s first-ever nationally televised game in the U.S. on March 28th. This Takeover Tour stop in Detroit will give the PWHL the chance to reach more than 126M households via Scripps Sports network Ion, home to the NWSL, WNBA, and the upcoming SI Women’s Games.

In 2025, everyone wanted in on the NWSL. Average crowds exceeded 10K for the third straight year, including a record 40K at San Francisco’s Oracle Park, while season viewership rose 22% YoY (especially among young women).

Dust off your dancing shoes because March Madness is right around the corner with Selection Sunday slated for, you guessed it, this Sunday. Most of the women’s conference tournaments have already wrapped, but the men are in the thick of it. Let’s shimmy into the latest.