This week, the sportswear brand unveiled its new and improved “Protect This House” spot, starring a trio of basketball stars in an effort to step up its Gen Z game.

The Frozen Four is the literal crowning moment of the women’s hockey season, and tonight, four teams will take the ice to try and advance to Sunday’s 4 p.m. ET title game.

Call in sick today — you’re up to your ears in Madness.

Clear your cal, finish your brackets and finalize your multi-screen setup — March Madness is here.

We’re breaking down everything you need to know before the bedlam — and bracket-busting — begins.

The top teams, the players to watch and more — after reading this, you’ll be prepared to fill out your entries for The GIST’s bracket challenge.

According to a report yesterday, the global soccer players’ union sent a letter to FIFA in October with three proposals for equal conditions and prize money at the men’s and women’s World Cups (WCs), months before the women’s tourney kicks off in July.

After a flurry of rumors and cryptic tweets, NFL free agency begins today at 4 p.m. ET, officially opening the trading period.

While the men’s tournament doesn’t begin until next week, the best of the best in women’s swimming & diving will hit the NCAA championship pool starting today.

Advertisers are mad for March Madness. Yesterday, ESPN announced that it sold out its NCAA women’s basketball tournament advertising inventory — including branding opportunities outside of the competition's 67 games — for the second consecutive year.

The men aren’t wasting time tipping off the Madness — their bracket was revealed just hours before the women’s last night, and four squads are already catching flights to their First Four matchups tomorrow.

The renewed commitment runs through the 2024–25 academic year and will focus on building parity between women’s and men’s sports.