The retail company’s subsidiary Topps teamed up with the Winners Alliance, the for-profit arm of the Professional Tennis Players Association (PTPA), for the first group licensing agreement in the sport’s history.

It’s not just basketball that’s bringing the bedlam — three other winter sports kick off their national championships this week, and we have everything you need to know before the trophy-hoisting begins.

On Monday, the sportswear company signed head-to-toe apparel deals with WTA world No. 1 Iga Świątek and ATP No. 39 Ben Shelton, who became the first tennis players to score sponsorship agreements with the emerging brand.

LeBron James and Maverick Carter’s Uninterrupted platform partnered with Cash App for “Road to NILion$,” an NIL-themed game show on Uninterrupted’s YouTube channel.

After four straight days featuring 96 games, not to mention four men’s and women’s No. 1 seeds falling, it’s time to catch your breath and prepare for more mayhem

Team USA’s quest to repeat as World Baseball Classic (WBC) champs came up just short as the stars and stripes lost 3–2 to Team Japan in last night’s gold medal game.

According to a Friday report, new president Charlie Baker spent his first few weeks on the job meeting with nine members of U.S. Congress from both parties about upcoming NIL legislation.

Last week, On3 dropped its top 10 list of women’s March Madness NIL valuations, with popular hoopers like Caitlin Clark and Haley and Hanna Cavinder making the cut.

After a wild weekend, the fellas’ Sweet 16 is set — here’s who’s through, who’s out and who’s making the highlight reels along the way.

Parity in the women’s game is increasing every day, but it’s not quite at the men’s level yet.

The college tourney is attracting record levels of investment, while busting the myth that women’s sports don’t provide a meaningful return.

World soccer’s governing body announced yesterday that it will commit $152M — including $110M in prize money — to July’s Women’s World Cup (WWC), and plans to finally dole out equal earnings to men and women at following World Cups.